Mutinex
Showing 1 - 10 of 27 results
'Clever maths isn’t enough': Mutinex hits 150% growth as marketers demand real answers
The momentum reflects a deeper reset underway across marketing teams globally.
by Natasha Lee – Dec 19, 2025
Mutinex promotes Rupert Pay to spearhead new era of data-led media collaboration
Senior business director and head of commercial partnerships.
by Makayla Muscat – Nov 11, 2025
Purple reign: Yahoo's Newfronts doubles down on AI and streaming
The pitch? faster workflows, sharper measurement and partnerships.
by Natasha Lee – Oct 31, 2025
Spotify drops a marketer's album and backs it with impact data
The rollout comes with research showing Spotify delivers greater attention, engagement and ROI than social platforms.
by Natasha Lee – Oct 8, 2025
Why Mutinex CEO is open sourcing its MMM Framework
Henry Innis: 'I believe by setting a standard and working with vendors and with our competitors in a way that allows us to collaborate, we will change the industry.'
by Alisha Buaya – Jul 23, 2025
'Leadership isn’t about control': How Henry Innis is building more than a business at Mutinex
'I probably am addicted to the stress. That’s not uncommon, from what my peers say.'
by Natasha Lee – May 21, 2025
'We're all leaning in': John Sintras on Mutinex's growth and 'taking nothing for granted' in its roadmap over the next 12 months
'It's a very fast-moving company with no bureaucracy. Often hectic. Often too much to do, but that's what's so exciting about it.'
by Alisha Buaya – Oct 11, 2024
'Everybody rises on the tide': John Sintras on Mutinex raising $17.5m in funding and what it means for business in Australia
'The US is the biggest market in the world. So if we're disproportionately successful there, then everybody benefits from that growth in terms of more investment to put into the rest of the organisation as we grow.'
by Alisha Buaya – Oct 10, 2024
Media Movers: Mat Baxter, Rebecca Tos, Ben Campbell and Meaghan Scurr
Plus: Marcelle Gomez, Ken Lam and Richard Bean.
by Alisha Buaya – Sep 20, 2024
Mat Baxter quits Mutinex, board persuades him to stay connected as an advisor
Baxter said after four months he realised not room for himself and co-founder Henry Innis in day-to-day running of Mutinex
by Talon Admin – Sep 16, 2024
