Natalie Stanbury
Showing 1 - 5 of 5 results
IAB report finds video ad spend grows despite economic anxiety
Video advertising reached $5.4 billion in 2025, as marketers demand stronger measurement and accountability.
by Mediaweek Admin – May 6, 2026
IAB Australia opens call for speakers ahead of MeasureUp 2025
They're calling on the industry to challenge convention, offer new insight, and help the sector move toward a more measurable, accountable future.
by Natasha Lee – May 12, 2025
IAB Ad Effectiveness Council unveil research on the efficacy multi-channel advertising campaigns
Natalie Stanbury: 'The paper advocates not waiting out tough economic conditions... but instead, rebalancing budget across the funnel.'
by Alisha Buaya – Nov 8, 2024
IAB updates Connected TV Handbook for marketers
"Understanding the capabilities and challenges Connected TV as a device poses to our industry is critically important."
by Tess Connery – Jun 12, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
