OzTam
Showing 1 - 10 of 96 results
OzTAM Streamscape shows live broadcast TV faces pressure
The report points to rising BVOD and digital video viewing.
by Mediaweek Admin – Apr 30, 2026
Total TV holds centre stage as Australians watch 41 hours a month
Combined broadcast and broadcaster video-on-demand ecosystem reached 87.2% of Australians each month.
by Natasha Lee – Mar 1, 2026
TV still rules the lounge room as OzTAM’s new data widens the lens
Despite the device boom, the box still holds 85% of in-home viewing.
by Natasha Lee – Feb 12, 2026
OzTAM expands reporting as younger audiences shift screens
Streaming now dominates in key demos as the measurement provider expands to 21 demographic segments.
by Natasha Lee – Nov 3, 2025
Media Roundup: Rinehart eyes Nine radio, Conroy joins Foxtel board, Seven launches crime series, OzTAM widens measurement, and TV ducks debate
See the top industry stories trending today.
by Natasha Lee – Nov 2, 2025
OzTAM adds Fetch TV as latest big data partner
Fetch TV will provide data from 700,000 households to OzTAM’s proof-of-concept project, boosting the future of TV audience measurement in Australia.
by Mediaweek Admin – Oct 2, 2025
Australians watch 16 billion minutes of broadcast content: VOZ data
Karen Halligan: 'This report showcases not only the strength and continued evolution of television as a platform, but also the depth of data available within our VOZ database.'
by Talon Admin – Sep 17, 2025
Media Roundup: Nine EP's Logies posts spark chatter, Kayo, ESPN renew deal, YouTube closes gap on Netflix, NBN to boost speeds, and Urban Decay hires OnlyFans star
See the top industry stories trending today.
by Natasha Lee – Aug 11, 2025
MiQ to integrate OzTAM’s VOZ data into Sigma platform
Karen Halligan: 'This local integration with MiQ’s global Sigma tool is another step towards ensuring agencies and advertisers can work as efficiently as possible.'
by Alisha Buaya – Aug 5, 2025
Marketing perspectives: Media buyers and industry leaders on backing News Australia's All Screens
Mediaweek caught up Sam Buchanan, Lisa Squillace, Daniela Rocchi, Karen Halligan and Peter Wilson at the All Screens roll out.
by Alisha Buaya – Aug 4, 2025
