Paul Sinkinson
Showing 1 - 6 of 6 results
Analytic Partners adds Andy Ford to newly created senior APAC role
The appointment follows Paul Sinkinson’s recent promotion to lead Australia and Asia operations.
by Vihan Mathur – Mar 11, 2026
'Surprising, compelling and powerful': Industry reacts to Nine's radio sell and QMS buy
It's the biggest strategic pivot in years.
by Natasha Lee – Jan 30, 2026
Paul Sinkinson: Why '1950s thinking' beats AI trends and 'junk' metrics
Why marketers need to stop just 'harvesting demand'.
by Duane Hatherly – Nov 28, 2025
Strong creative is still one of the biggest drivers of ROI. So why don't we invest in it?
Decades of data show that great creative is one of the most powerful - and often underleveraged - growth levers available to brands.
by Alisha Buaya – Jul 11, 2025
New research proves radio's long-term ROI power
Paul Sinkinson: 'The data shows that running creative for longer durations yields significantly higher returns.'
by Natasha Lee – Feb 11, 2025
OOH advertising a key driver of ROI combined with TV and digital
"OOH is a cost-effective channel for building reach among mass audiences and provides a platform for performance media to drive synergy."
by Alisha Buaya – Jul 4, 2024
