Taylor Swift
Showing 11 - 20 of 61 results
Veridooh's Mo Moubayed wants to expand globally and grow OOH beyond '4% or 5%' spend
"Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."
by Alisha Buaya – Apr 3, 2024
QMS reports 20% audience increase thanks to Taylor Swift, Lunar New Year, and Mardi Gras
QMS' general manager, City of Sydney, said the numbers demonstrate why Sydney is a major event capital.
by Alisha Buaya – Mar 19, 2024
My 'Swiftie Dad' moment was a window into the Creator Era
Taylor Swift is more than a music phenomenon, says Fabulate’s Ben Gunn. The megastar is giving us all a glimpse into a “creator era” where the media value chain will be driven by digital natives.
by Mediaweek Admin – Mar 1, 2024
Taylor Swift generates 289K online mentions during the Australian leg of her Eras Tour
Meltwater also reported the most engaged with content was Swift's visit to Sydney Zoo with her boyfriend Travis Kelce.
by Alisha Buaya – Feb 27, 2024
Travis Kelce invited to "real footy" in latest Tooheys work via Thinkerbell
Tooheys' billboard for Kelce parallels Vegemite's welcome to Taylor Swift, also by Thinkerbell.
by Talon Admin – Feb 23, 2024
Taylor Swift, Queen Mary and holiday planning garnered the most interest in January, Ipsos iris data reveals
Ipsos iris data reported travel content had the highest audience in January.
by Mediaweek Admin – Feb 22, 2024
Roundup: ABC ends fact-check partnership with RMIT, Taylor Swift, "Best Survivor exit ever"
Julian Assange, Warner Music, Beatles get a biopic, The Kid Laroi, Ewen MacIntosh passes away
by Mediaweek Admin – Feb 22, 2024
Roundup: Kyle & Jackie O's Melbourne start, Oppenheimer triumphs at BAFTAs, Taylor Swift economic boost
Channel 7, Apple reportedly faces €500m fine, The Traitors and Gladiators, Prosper, Lionel Messi
by Mediaweek Admin – Feb 20, 2024
"From one icon to another, welcome to Australia": Vegemite welcomes Taylor Swift with a cheeky billboard
The billboard was a collaborative effort from Bega, Thinkerbell, and Starcom.
by Mediaweek Admin – Feb 15, 2024
Are you ready for it? Mediaweek takes a look at the brands jumping on the Taylor Swift bandwagon
Taylor Swift begins the Australian leg of her Eras Tour on Friday, September 16, in Melbourne.
by Alisha Buaya – Feb 13, 2024
