Total TV
Showing 1 - 10 of 11 results
Are you deliberately ignoring 37% of Australia?
Nine's Nathan Patrick argues that ignoring regional television audiences leaves massive brand growth off the media plan.
by Mediaweek Admin – Mar 17, 2026
Vows vs vocals: MAFS flexes muscle in ratings opener
Nine’s drama juggernaut hits 2.8m reach to top Seven’s Idol in the first head-to-head clash.
by Duane Hatherly – Feb 3, 2026
MAFS season 13: Nine’s $4 billion trade play starts tonight
While viewers bet on the drama, the network bets the house on a $4bn Total TV strategy
by Duane Hatherly – Feb 2, 2026
SBS predicts "cross-platform ratings juggernaut" for Alone Australia season 2
Season 1 of Alone Australia delivered massively for advertisers with a series average of 1.24m.
by Talon Admin – Feb 15, 2024
New year, new ratings data from OzTAM: Big changes in TV audience measurement
Changes mean no TV ratings until after 11.30am daily, only national figures, reach is the new norm
by Talon Admin – Jan 23, 2024
Seven aims to grow total TV trading with Advanced Advertising team
"The future of total TV audience trading in Australia"
by Mediaweek Admin – Dec 5, 2023
The Trade Desk's Ashton De Santis discusses why consumers place higher trust in ads on linear TV and BVOD
"Advertisers should be looking ahead to where the market and audiences are headed, and if you ask me, BVOD is it"
by Alisha Buaya – Aug 28, 2023
Advertisers beware: don’t look a workhorse in the mouth
There is a place for everyone in the mediascape, but research shows some channels do more heavy lifting than others and shouldn’t be replaced by cheaper options
by Talon Admin – Nov 7, 2022
ThinkTV Fact Pack: Latest Total TV report tracks growth of BVOD – live & on demand
Despite viewing options, Total TV accounts 85%+ of linear live TV, BVOD grows 20% YOY
by Talon Admin – Sep 6, 2022
VOZ super users: How Total TV data is revolutionising TV buying
Gareth Tomlin: General Manager, Data, Insights and Analytics, Paramount ANZ
by Mediaweek Admin – Feb 28, 2022
