TrinityP3
Showing 1 - 10 of 20 results
Same old pitch problems, ‘couple of surprises’: Darren Woolley breaks down 2026 State of the Pitch
The wolf of marketing sat down with Mediaweek to unpack this year's state of the pitch report.
by Vihan Mathur – May 6, 2026
Who’s closing the gender pay gap in media and adland?
New WGEA data shows mixed progress across media owners, agencies and platforms, with gaps narrowing for some.
by Mediaweek Admin – Mar 3, 2026
'Who survives, who disappears?': TrinityP3’s Darren Woolley on Australia's agency barbell
The great agency reshuffle is no longer a vibe - it’s a dataset.
by Natasha Lee – Feb 4, 2026
Darren Woolley's TrinityP3 launches AI-powered Agency Register
Woolley said the goal is to help marketers approach pitches with more precision.
by Natasha Lee – Oct 28, 2025
HCF appoints BMF as lead creative agency
Martin Whelan: 'We have an already strong campaign platform and through the new partnership with BMF we are excited to see how it can further develop.'
by Alisha Buaya – Aug 26, 2025
TrinityP3 offers marketers free tools to run effective pitches ahead of third annual State of The Pitch survey
'We want the vast majority of marketers to have somewhere to go where they can get some solid advice on how to run a better pitch.'
by Alisha Buaya – Jul 10, 2025
IMAA unveils 2025 Pitch-Chella participants
Independent Media Agencies of Australia (IMAA) has announced the 18 agencies participating in its 2025 Pitch-Chella initiative, with teams set to pitch campaigns for national charity Mission Australia.
by Tom Gosby – May 29, 2025
'A bit more pessimistic' and 'nothing worth celebrating': Darren Woolley gives stark analysis on the 2025 State of The Pitch
For Woolley, the industry appears not to have had much improvement since the 2024 findings.
by Alisha Buaya – Apr 2, 2025
'There’s still more to do': Media companies respond to WGEA
ARN's Angela Ewers: 'We will continue to use data to guide our efforts to achieve gender balance and ensure ARN is a diverse, inclusive and equitable employer.'
by Alisha Buaya – Mar 5, 2025
Persistent pay gap across media and adland, management and corporate boards need to do more: WGEA data
Darren Woolley: 'For real change to occur this needs to be an ongoing effort by everyone from the board, C-Suite and shareholders down.'
by Alisha Buaya – Mar 4, 2025