TrinityP3
Showing 11 - 20 of 20 results
Special appointed The Lottery Corporation's creative agency of record
Incumbent VML held the account for 13 years.
by Mediaweek Admin – Nov 14, 2024
TrinityP3 promotes Anton Buchner as Dr Kate Gunby and Adrian Treahy join the consultancy
The appointments are in response to the rising demand for advanced data, analytics, and ad tech expertise.
by Alisha Buaya – Nov 6, 2024
TrinityP3 opens 2024 State of the Pitch survey
The survey is open from now until 31 December.
by Alisha Buaya – Jul 1, 2024
Mediaweek unveils raft of Next of the Best sponsors
Platinum sponsors include News Corp, Think News Brands, and Blis.
by Mediaweek Admin – May 17, 2024
'Surprised it’s taken this long': Ferrier and Wright on Fein, Geer, and Colter defection
"I’m sure they’ll do well. I think at some stage soon, the entire industry will be working for Greeny."
by Alisha Buaya – May 17, 2024
Pitch pledge might not work in 'Wild West frontier' of Aussie adland: ACA, MFA, and IMAA on State of the Pitch
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
by Alisha Buaya – Apr 10, 2024
Pitching behaviour 'even worse' than State of the Pitch reveals: Industry leaders weigh in
Sam Geer, Anita Zanesco, Nick Hunter, and Eric Faulkner tell Mediaweek whether TrinityP3's State of the Pitch findings match their experience, and "100%" back a local Pitch Positive Pledge.
by Alisha Buaya – Apr 9, 2024
89% of agencies not paid pitch fees: TrinityP3's inaugural State of the Pitch report
Darren Woolley says agencies shouldn't be treated like "just some commodity supplier to be rough-housed and beaten about."
by Alisha Buaya – Apr 7, 2024
Pitch process 'same one that's seen in Mad Men': Darren Woolley dissects pitching's 'bad name'
Woolley on "processes that match the size of the prize," the "bug bear" of speculative creative work and media trading exercises, and creating a local Pitch Positive Pledge.
by Alisha Buaya – Apr 7, 2024
Is the pitch broken? TrinityP3 study to uncover reality of modern pitching
Woolley: "Not all pitches are equal. We need to start identifying where the problems are."
by Mediaweek Admin – Dec 11, 2023