unilever

The over-use of the phrase "full funnel" would have been a target of ridicule if it didn't perfectly represent what Amazon's strength was as a sales pitch.

by Talon Admin – Sep 25, 2025

Ben & Jerry's co-founder Jerry Greenfield has quit the business over concerns the ice cream company's independence to speak out on social issues is being silenced.

by Talon Admin – Sep 18, 2025

Rexona and Thinkerbell enlist Martha Stewart for the cheeky launch of a whole body deodorant product aimed at all areas beyond the armpits.

by Mediaweek Admin – Jul 29, 2025

Elizabeth Gulliver: 'This campaign highlights how bold and creative media can not only connect with consumers but bring them in on the joke!'

by Alisha Buaya – Jul 15, 2025

David Easton: 'This campaign is about flipping the narrative, taking cleaning, something traditionally mundane, and making it a moment of entertainment.'

by Alisha Buaya – May 12, 2025

See the top industry stories trending today.

by Natasha Lee – Mar 17, 2025

Patrick Whitnall: 'In Australia, beauty influencer marketing is big business – it has the power to resonate deeply with consumers looking for tips, tricks and products.'

by Alisha Buaya – Feb 3, 2025

Emily Ng: 'Nibble Edge has strong foodservice experience and the digital smarts we need to unlock this opportunity.'

by Alisha Buaya – Jan 30, 2025

Jody Elston: 'It's refreshing to see adults enjoying the fun and freedom that comes with sport and not worrying about the dirt.'

by Alisha Buaya – Jan 22, 2025

From surfing to budgie smugglers, the cricket and mango season, Mediaweek looks at the summer campaigns of 2024.

by Alisha Buaya – Dec 20, 2024