WARC
Showing 21 - 30 of 44 results
WARC: The Future of Strategy 2023 report finds optimism levels are lower as tough economic conditions squeeze client budgets
"Strategies need to be more imaginative and ambitious, and research needs more respect and reality."
by Mediaweek Admin – Oct 4, 2023
WARC study forecasts global ad spend to exceed $1 trillion for the first time
James McDonald: "The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner"
by Mediaweek Admin – Aug 25, 2023
WARC Global Ad Trends report expects Connected TV ad spend set to hit $26 billion in 2023
Alex Brownsell said: "CTV ad spend is growing, but not as fast as one might expect"
by Mediaweek Admin – Aug 11, 2023
WARC reveals insights from 2023 winners of Cannes Creative Effectiveness Lions
Amy Rodgers: "The winners of this category are unquestionably creative and now awarded for their effectiveness too"
by Mediaweek Admin – Aug 3, 2023
WARC 2023 Consumer Trends Report explores key consumer trends set to influence purchase decisions
Stephanie Siew, WARC, said: “Behaviours are shifting as consumers learn to live with long-term unknowns"
by Mediaweek Admin – Jul 25, 2023
WARC & Amazon Ads release report focusing on how MMM can asses retail media performance
“Marketing Mix Modelling is really helping us look at the next level, at both macro and micro channels in each category."
by Mediaweek Admin – Jul 13, 2023
WARC, ANA and LION unveil white paper on building a culture of creative effectiveness
The white paper outlines a new three-step framework to help brands develop a culture of creative impact to unlock growth
by Mediaweek Admin – Jun 22, 2023
Ed Pank: The car analogy driving efficiency and effectiveness for WARC
Pank: "Our mission is to save the world from ineffective marketing"
by Mediaweek Admin – Jun 20, 2023
WARC Awards for Effectiveness announce Grand Prix and Gold winners
John Bizzell said: "This outstanding collection of work from around the world sets a new benchmark for effective marketing”
by Mediaweek Admin – Jun 20, 2023
WARC report predicts YouTube's global ad revenue to reach $30.4 billion in 2023
"As trading conditions improve in digital advertising, YouTube can expect to see revenue growth improve"
by Mediaweek Admin – May 26, 2023
