First Look: Australian Survivor: Titans V Rebels on 10 and 10 Play
The rule makers are against the rule breakers.
10 has revealed the premiere date for the brand new season of Australian Survivor. Subtitled "Titans V Rebels", the new series premieres on Monday, February 5 at 7:30 pm on 10 and 10 Play.
The new series of Australian Survivor will pit the winners against the underdogs and the big wigs against the battlers in the ultimate fight to take the crown.
10 have teased a Titan is someone who has achieved a great feat against all odds, while Rebels love to go against the game, sticking it to authority. The series is set to be a battle of the rule makers against the rule breakers.
This season of Australian Survivor will play host as the pilot market for a Shoppable TV initiative that provides a seamless consumer experience for viewers to purchase products from the show, straight from the connected TV screen.
This advertising innovation was crafted in collaboration with technology partner KERV and will not only be a first for Paramount globally but also a first for the Australian market.
Viewers will receive an on-screen message inviting them to pause content and explore Australian Survivor merchandise available in the Paramount Shop. Once paused a feature product carousel will appear showcasing available products and a ‘Shop Now’ call to action. After selecting a product, a shoppable screen will expand providing detailed product information and a QR code directing viewers to ‘Shop Now’.
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
The Shoppable TV pilot during Australian Survivor will provide insights on the technology before rolling out to other international markets in Paramount’s global business.
Rod Prosser, chief sales officer, Paramount Australia said: “Proactively testing this proof of concept in our own business and ecosystem demonstrates our confidence and commitment to pave the way forward with contextual, immersive and choice-based advertising experiences.
“This technology has the potential to take brand integrations to the next level and is testament to our commitment and expertise in pushing boundaries and adopting strategies that elevate brands and connect with contemporary consumer behaviour and expectations,” said Prosser.
Australian Survivor: Titans v Rebels is an Endemol Shine Australia (a Banijay Company) production for Network 10.
