William Shatner beams in to Foxtel Broadband campaign

By Dan Barrett

Television icon William Shatner has been announced today as the face of the a new Foxtel Broadband campaign.

The national marketing campaign is dubbed ‘Introducing Foxtel Broadband: Powered by Entertainment’ and features Shatner abseiling in to a Foxtel control center where we see Foxtel stars including Magda Szubanski, Israel Folau, Matt Shirvington, and Melbourne Housewives performers Janet Roach, Chyka Keebaugh, Lydia Schiavello and Gina Liano all working to power the Foxtel service for customers.

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This Foxtel campaign will roll out across TV, cinema, and digital and features a short prequel that is currently airing; a 30” spot that started Sunday; a 60” spot, which begins on October 18; and a series of 15” pre rolls.

The campaign was conceived by Clemenger BBDO Sydney and realised by Foxtel's in-house creative team Felix. Filmgraphics Entertainment and Method Studios produced the commercial, with David Denneen directing.

The 84 year-old William Shatner, who also served as the face of a broadband Internet campaign by New Zealand ISP MyRepublic in 2014, is currently touring Australia with his one man show Shatner's World. The actor is best known for his roles in Star Trek, TJ Hooker, and Boston Legal.

Ed Smith, Foxtel’s Executive Director of Sales and Marketing said, “Today we kicked off our national marketing campaign alerting customers that our triple play of Foxtel Broadband, TV entertainment and home phone is available, and what better personality to help us flip the switch than TV and film legend, William Shatner. Shatner’s trademark charm and cheeky delivery provides us with a perfect platform from which to announce Foxtel Broadband’s arrival and to highlight Foxtel’s world class content and innovative technology. It was a pleasure having him on board to lead Foxtel’s Broadband mission.”

Foxtel Broadband launched in February of this year, enabling customers to bundle broadband, their subscription TV service, and home phone as part of the Foxtel Triple Play bundle.

Customers of Foxtel broadband do not have data download limits for any content consumed through Foxtel TV, Foxtel Go, Foxtel Anytime, Foxtel Play, or Presto when accessing the internet through their Foxtel Broadband service.