TFM Digital welcomes Price Attack and Ausbuild to growing client roster

TFM Digital is welcoming seven new clients to its roster this year.

Joining the independent agency's expanding portfolio are Price Attack, Ausbuild (with Media Logic QLD remaining responsible for its traditional media), MS Queensland, Fish n Flips, Plumbing Bros, Hologram Zoo and the Australian Institute of Accreditation (AIA).

The agency, now in its fourth year, already has Poolwerx, Eureka Furniture, and Goodstart Early Learning on its client roster.

TFM Digital's work with haircare specialist Price Attack will include overseeing its B2C National campaigns because of its niche experience in franchise development and unique Local Area Marketing (LAM) approach. The SEO agency will also support store launches, VIP nights and search.

"It was clear from the first meeting that TFM has a passionate and agile team, which understands our space. And this has shown in our early relationship," Aimee Madson, CMO at Price Attack said.

"Using a data-backed approach to digital, Taylor and the team’s multi-location experience was a large part of why we selected them - the tailored LAM offering was unlike anything else we’ve seen. His experience in franchise development will prove highly valuable to our brand moving forward.”

Taylor Fielding

Price Attack has recently launched its new loyalty program, Hair Points. TFM will support this and a new major campaign for the inaugural Hair Awards which will be coming soon.

Taylor Fielding, TFM CEO, said: "We’ve proven over our relatively short history, that we’ve become the go-to agency for franchising and local area marketing needs. We’ve got a strong background in this area, while our trading agreements reduce barriers to entry for clients looking to make the most of their digital and wider media budgets.

"These wins are a testament to the team’s effort, both in the pitch process, but also our portfolio of helping clients build stronger connections with their audience to achieve their business goals. Our quick start to the new financial year has set the platform for further growth for TFM, as we set our sights on new markets.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.