The Nightly's Chris Dore believes 'impact' is behind the publication's success
In this episode of Mediaweek Presents, Natasha Lee sits down with the team behind The Nightly to learn the secret of its success.
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The Nightly’s Editor-in-Chief Chris Dore, has given a rare and unique insight into what he believes has been the key to the publication's readership boom.
The brand is something of an overnight success story, literally, going from zero to more than three million monthly readers in just over a year.
Speaking on the podcast, Mediaweek Present: The Nightly - Inside Its Successful Breakout Year, Dore said he believed it was the publication success was sealed from its debut.
"I think the key to any launch of a product is, you know, impact. We really went for that from day one," Dore told the podcast.
The podcast also features ThinkNewsBrands CEO Vanessa Lyons and Roy Morgan CEO Michele Levine, who offer their take on the publication's success, along with how the upcoming federal election means for media brands as a whole.
