ThinkNewsBrands
Showing 1 - 10 of 50 results
Nine launches ‘The News Effect’ to push premium journalism
Nine Publishing has unveiled ‘The News Effect’, a video series pitching the value of premium journalism to advertisers.
by Duane Hatherly – Apr 28, 2026
News holds attention: why journalism beats the infinite social scroll
While infinite social scrolling drains consumer focus, trusted journalism delivers the deep attention advertisers value.
by Duane Hatherly – Mar 31, 2026
“If it bleeds, it leads” is failing: Denmark’s Ulrik Haagerup at the National Press Club
Audiences are avoiding the news, but ‘constructive journalism’ offers a real solution for Australian media publishers.
by Duane Hatherly – Mar 19, 2026
Auto-blocking in the name of ‘brand safety’ is costing brands
Nine’s Ashleigh Thomas explores how automated brand safety tools are needlessly blocking advertisers from credible news content.
by Duane Hatherly – Mar 12, 2026
Laura Maxwell champions the commercial power of journalism
ThinkNewsBrands’ new chair Laura Maxwell brings startup agility to local media, driving the commercial power of news.
by Duane Hatherly – Mar 6, 2026
News Nation report: Australians trust news over socials
ThinkNewsBrands' most recent data reveals that Australians crave real journalism.
by Duane Hatherly – Mar 4, 2026
Study finds Aussies read more news than they make grocery hauls
News is important but don't forget to get your groceries sorted.
by Vihan Mathur – Nov 24, 2025
ThinkNewsBrands urges marketers to back journalism on World News Day
Vanessa Lyons: 'In today's world, where reputation and social licence are so important, news offers effective, brand-safe environments for campaigns.'
by Natasha Lee – Sep 29, 2025
Who do you believe? News publishing outperforms social media in reach and trust
Vanessa Lyons: 'This latest audience data underscores the legitimate, addressable reach news publishing offers advertisers, along with a wealth of brand and content options to connect with consumers.'
by Alisha Buaya – Aug 18, 2025
Dan Krigstein replaces Tory Maguire as Chair of ThinkNewsBrands
ThinkNewsBrands has named Dan Krigstein as its new Chair, bringing commercial and consumer strategy experience to the industry advocacy body.
by Tom Gosby – Jul 1, 2025
