BMF appoints Simone Takasaki as head of creative services and integrated production
Takasaki's appointment comes after Eileen Cosgrove-Moloney joined BMF as joint-general manager alongside Richard Wood.
Simone Takasaki has joined BMF in the newly-created role of head of creative services and integrated production.
Prior to joining the creative agency, Takasaki was Google APAC's head of production, Brand Studio. She also spent three-and-a-half-years leading Google APAC’s production offering for its brand studio, and nine years at Wieden+Kennedy Portland and Tokyo as a production and operation lead.
As head of creative services and integrated production at BMF, Takasaki will work across the agency and its portfolio of clients to drive efficiency and effectiveness throughout the production process.
She will also help bolster the creative agency’s innovation offering, alongside Google APAC’s former head of creative and BMF’s chief innovation officer, Tara McKenty.
Stephen McArdle, CEO at BMF, described Takasaki as "somewhat of a production unicorn" with "progressive tech and digital production skills as well as extensive experience leading production at a world-class creative agency."
"Simone’s skillset, ambition, and credibility makes her the perfect person to enhance the holistic agency process and further drive our innovation offering alongside our chief innovation officer Tara McKenty," he added.
Takasaki said she was looking forward to the team after four years working in big tech and added: "BMF has an incredibly strong reputation for its creativity, culture, and craft."
Her appointment comes after BMF appointed Eileen Cosgrove-Moloney as joint general manager alongside Richard Wood.
In her new role, Cosgrove-Moloney, who was formerly general manager of Special, will lead the ALDI Australia account, which has been a cornerstone of the BMF portfolio for the past 23 years.
Prior to joining BMF, Cosgrove-Moloney spent four years at creative agency Special, where she led the Uber and Uber Eats APAC account, based in Tokyo, were she was involved in launching the lauded ‘Tonight I’ll Be Eating’ platform into the US with a star-studded campaign featuring Mark Hamill and Patrick Stewart.
See also: BMF nabs Special’s Eileen Cosgrove-Moloney for joint GM role
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Top image: Simone Takasaki
