Claxon adds CarExpert to client roster after pitch win

Independent growth agency, Claxon is adding new car website, CarExpert.com.au to its list of clients after being appointed as its creative and media agency.

The appointment comes after pitches from a slew of other agencies that included HERO and DDB. 

Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media with the goal of making CarExpert a household name and a must-visit destination before the purchase of a new car.

Chief executive officer Damon Rielly said, "The thing that set Claxon apart from the other Agencies was how well they understood our brief. They asked the right questions and responded with a concept that we all loved. We are really excited to bring the idea to life and continue working with the Claxon team."

CarExpert creates the most consumed and watched content on new cars in Australia. With more than two million Australian visitors a month, CarExpert has launched an industry-first direct-to-consumer product offering actual transactional pricing data on the sale of new cars, helping bring transparency and confidence to the purchasing journey for all Australians when buying a new car.

CarExpert.com.au is founded by the same team behind CarAdvice, which was purchased for more than $60m by Channel Nine in 2018. The brand is shortlisted for three awards at this year's Mumbrella Publish Awards, Brand of the year, Publisher of the year and Website of the year.

“Working with fast-growth brands like CarExpert, who are aggressively addressing the market is at the core of what we do. They have a great team, a great product and an appetite for growth which always makes for an exciting client to work with” said Claxon
Chairman & CEO Daniel Willis.

See more: Claxon chairman Daniel Willis on how the indie agency plans to expand globally