Convatec launches holistic continence content streams via Paper Moose
Convatec is a medical device provider specialising in incontinence, ostomy and advanced wound care.
B Corp agency Paper Moose has supported Convatec continence care with a multi-pronged content approach.
Looking to boost consideration and penetration in the Australian market, Convatec wanted to bring to life its Forever Caring brand platform through new digital content streams.
Convatec has pivoted to become synonymous with intermittent self-catheterisation treatments — with a focus on people living with incontinence due to spinal injury. This focus stems from the consistent and lifelong catheter use of people living with spinal injuries.
Brad Bennett, head of client success of Paper Moose said: “We applaud Convatec’s boldness to move beyond product provider to becoming a publisher of legitimately useful care resources. Working with and learning from this community has been rad, and we look forward to more projects like this.”
From blogs and relatable social content, to an original podcast and creative product platform, all content was informed by search data to deliver the Convatec in a position as a content publisher as well as care provider.
Olena Lyons, head of marketing - ANZ of Convatec said: “Paper Moose’s ability to transform raw search data into a buffet of high-quality content, and push it to the right people on the right channels, has supported our promise of Forever Caring and will continue to build our reputation as both a local and global leader in intermittent self-catheterisation.”
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Listen to Convatec’s new “Stream of Continence” podcast here.
Credits
Client: Convatec
Head of marketing: Olena Lyons
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Head of Client Success: Brad Bennett
Creative Director: Jeremy Willmott
Senior Creatives: Pete Saladino, Emma Frizzell
Art Director: Jess McLure
Copywriters: Feryx Hui Ming Lim, Jazz Twemlow
Design Director: Georgia Shillington
Designer: Evelyn Tran
Senior Account Manager: Hannah Maher
Podcast Producer: Olivia Jeavons
Podcast Engineer & Editor: Ricardo Skaff
Podcast Composer: Caleb Jacobs
