DDB Melbourne shares trade secrets for 100-year-old paint brand Berger

DDB Melbourne has launched a new campaign for centenarian paint company, Berger, starring a black and white film that doesn't show paint colours at all.

Shot by acclaimed photographer Stephen Dupont, the film aims to establish a contemporary brand by portraying the craftsmanship and hard work of professional trade painting.

DDB's senior art director, Josh Brown, said the work was motivated by trade painters' flair for creativity and solutioning.

"You can’t help but be inspired by their ingenuity and mastery of their craft," said Brown.

"By shooting in black and white, the focus is pulled from the decorative quality of the paint, to the experiences of professional painting.” 

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The film and stills' tone and visuals are designed to bring the tricks-of-the-trade of trade painters to life. Intending to speak to that audience directly, the campaign has launched across trade-targeted media including OLV, radio, and social.

David Adams, brand manager at Berger Paints said: “By demonstrating Berger’s intimate knowledge of the ins-and-outs of their profession, the brand is positioned as the paint of choice for trade painters."

The work from DDB Melbourne comes after a series of appointments announced by the creative agency earlier this year. In February, Sam Snowden joined in the newly created role of head of social and content, Becky Morriss was promoted to creative director, and Sarah Tonner was hired as the new creative services and traffic manager.

See also:
Sam Snowden announces new role as head of social and content for DDB Melbourne following departure from DDB NZ
DDB Melbourne promotes Becky Morriss and taps Sarah Tonner

Credits:

Client: DuluxGroup / Berger General Manager – DuluxGroup Limited: Richard Hansen Dulux Decorative Marketing Manager: Therese Winterburn Brand Manager – Berger: David Adams Product Manager – Dulux Trade: Judy Liao

Agency: DDB Chief Creative Officer: Stephen de Wolf Group Executive Creative Director: Psembi Kinstan Group Creative Partner: Giles Watson Senior Art Director: Josh Brown Senior Copywriter: Anneliese Sullivan Senior Copywriter: Sebastian Covino Head of Production: Sonia McLaverty Producer: Edward Connelly Senior Editor: Tom Marley Editor: Alex Debely Studio Manager: Aaron Wickers Senior Business Director: Jessie Mitchell Business Director: Jiaan Koch Business Manager: Sam Simpson Head of Planning: Matt Pearce Planner: Sophia Loschiavo

Production: The Kitchen Creative Group
Director/Photographer: Stephen Dupont
DOP: Ed Triglone
Head of Production: Manuela Leigh
Producer: Anna Cuthill
Retoucher: Shayne Pearce
Sound: Rumble Studios
Producer: Bec Ivanov
Sound Engineer: Sean Wilkinson

Media: OMD Melbourne