Match & Wood appointed agency of choice for Catch
"We are all extremely excited to be partnering with Catch.com.au on this journey"
Match & Wood has announced it has been appointed as the agency of choice for online retailer Catch.com.au after a competitive pitch process.
The win sees the independent media agency responsible for all media planning & buying across digital and traditional channels.
Lyndelle O'Keefe, CEO Match & Wood, said: "Catch.com.au have a clear vision; they are long-term thinkers who deeply understand the future of ecommerce.
"We share this passion and feel a strong cultural fit between our teams. We are all extremely excited to be partnering with Catch.com.au on this journey – I know we will deliver great work together."
The account will be housed from the Match & Wood Melbourne office, which is led by general manager Daniel Bradley.
Bradley said: "We have been excited at the prospect of working with Catch.com.au since we received the opportunity to tender. The way they approached the pitch process was unique and innovative, and you could tell from day one the value they put on finding a long-term strategic partner."
"The team have a focus on transparency, continuous improvement and innovation which we are able to uniquely deliver with our tools Campfire and Wildfire," he added.
The win comes off the back of significant growth for Match & Wood who recently landed the Snooze and Peet Limited media accounts.
Earlier this year, the O’Keefes shared they expect a “game-changing year” for the agency as they prepare to launch their internal cloud automation product, Campfire.
For the past 18 months, the Match & Wood team has been building and refining the product. They have even won a government business efficiency grant to partly fund its build.
“It allows our teams and clients to have a single view of every piece of activity, from the media plan down to every impression across every channel and compare what was planned to what was bought in real-time.
“It’s a single source of truth across our business and has allowed us to do away with legacy invoicing systems and allows us to compare success across different channels from the one platform,” the O’Keefes added.
See also: Match & Wood founders share their optimistic 2023 outlook after making Mediaweek’s Hot List
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Top image: Lyndelle O'Keefe
