ROLLiN’ launches its 'Here for the Ride' brand platform via Paper Moose

ROLLiN’ has launched a new brand platform via B Corp agency Paper Moose with an integrated campaign celebrating the authentic human moments enabled through its flexible, digital-first cover.

The insurance brand has launched “Here for the Ride” campaign, now live across social, video, DOOH and Spotify, its first collaboration with the creative agency which won the competitive pitch in 2024.

In the often complicated insurance category, ‘Here for the Ride’ celebrates ROLLiN’s customer-focused simplicity by bringing customers’ lives to the fore in an integrated campaign centred around authentic human moments.

[video width="1920" height="1080" mp4="https://images-r2.thebrag.com/mw/uploads/2025/03/ROL003_HereForTheRide_30sec_Online.mp4"][/video]

Nick Hunter, Paper Moose CEO, said: "ROLLiN’ has streamlined and simplified car insurance, enabling customers to spend more time doing what they love. Our vibrant, authentic visuals communicate how customers’ cars are the vehicle and backdrop to life’s best moments."

The campaign ties the brand’s visual space back to the vehicle, comprises candid, urban vignettes with a uniquely Australia flavour and sense of playfulness. It highlights familiar and relatable experiences, connecting with the brand’s niche of 20–40-year-old early adopters, and those seeking the flexibility of a monthly car insurance policy.

Paper Moose handled strategy, creative and all production in-house, including the composition of an original track.

"We’re so happy with ‘Here for the Ride’. Like ROLLiN’, it felt like Paper Moose used every tool at their disposal to remove complication and really bring the brand’s values to life," Annabel Causer, head of marketing at ROLLiN’, said.

"It celebrates ROLLiN’ as having cover that lets you get on with it, while being here to support customers through the ride - whether that ride’s your car, or the ride of life."

Credits Client: ROLLiN’ Head of Marketing: Annabel Causer Agency: Paper Moose Executive Creative Director: Nick Hunter Creative Director: Jeremy Willmott Head of Strategy: Annabelle Rogers Senior Art Director: Claire Sutton Senior Copywriter: Jazz Twemlow Design Lead: Kenn Huan Strategist: Annabelle Rogers Head of Client Services: Brad Bennett Account Manager: Hannah Maher Producer: Olivia Jeavons

Production: Paper Moose
Director: Raghav Rampal
Director of Photography: Lucca Barone-Peters
Photographer: Milos Mlynarik
1st AD: Olivia Jeavons
Production Designer: Annika Kumar
Stylist: Vanessa Bush
Makeup and Hair: Amanda Rieck
Production Assistant: Isabella Hile
Editor: Oliver Trauth-Goik
Motion Designers: Bel Giles & Lee Evans
Stills Retoucher: Milos Mlynarik
Colourist: Daniel Pardy
Original Music and Sound: Caleb Jacobs

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