Ryan Haeusler joins Wavemaker after nine years at Initiative

Ryan Haeusler joins Wavemaker in the newly created role of national head of communication and planning design, and will maximise creative opportunities within media across all Wavemaker clients.

Haeusler moves to the GroupM agency after nine years at Initiative, most recently as national head of communications design, where he notably spearheaded the LEGO media account.

His experience spans a wide range of categories, including financial services, entertainment, retail, pharma, automotive, FMCG and toys.

At Wavemaker, Haeusler will report to chief growth and product officer James Hier, and will be responsible for elevating the union of media and creativity in the agency’s strategic offering.

"Ryan is a unicorn in the industry with his ability to apply rigour and magic to media," Hier said of Haeusler. "He’s uniquely able to interpret a creative idea and wash it through all parts of a media plan, not just tactically, while also incrementally driving effectiveness and efficiency.

"His ability to orchestrate the engineering of media while maximising the creative opportunity is renowned in the industry. As client needs continue to evolve, Ryan’s combination of skills – partnered with Wavemaker’s Provocative Planning – are guaranteed to deliver results for our clients."

Haeusler said of his new role: "I love Wavemaker’s positive provocation approach and the opportunities that opens up for clients, as well as for personal growth. It was definitely a big attraction in me coming here and I am also excited to be working with all the incredible Wavemaker people and their clients. I can’t wait to see what we build together."

Haeusler's appointment at Wavemaker comes after the agency promoted Stephen Drawbridge as strategy partner, Kristy Kinzett as managing partner, and Steve Thornton as head of planning Melbourne last week

See also: Wavemaker promotes Steve Thornton, Kristy Kinzett and Stephen Drawbridge

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Top image: Ryan Haeusler