This Way Up advertising festival announces its lineup of local and global speakers

This Way Up, the advertising festival of creativity, will explore the role of creativity in forging longstanding careers and campaign constructs in the time of generative AI as it heavily influences media planning and research.

From 15 to 17 August, a hotly-anticipated lineup of local and global speakers will be at Sydney’s Museum of Contemporary Art to discuss and dissect the industry,

International advertising trailblazers Jeff Goodby, Goodby Silverstein & Partners San Fran, David Kolbusz, CCO Orchard NY, and Kim Pick, VMLY&R NZ ECD, tackle indispensability in the face of artificial intelligence, everything that's wrong with advertising, and career longevity.

Additional speakers over the three days include Nick Law, professor Megan Davis, and Mirrah Foulkes.

Cam Blackley, AWARD chair, said: "To have some of the most outstanding minds in the global ad industry fly in for the second instalment of This Way Up is huge for the creative community.

"We hope our friends and colleagues in media will join us to debate how we best harness the power of creativity to propel insights, ideas, and understanding and foster the faster production of media assets.

"We’re extremely fortunate to be able to tap up famous industry names to give their unique perspective on how to navigate an industry that is rapidly changing, as part of a series of great sessions that teach how to break the rules, change minds and create your life’s best work,” he said.

This Way Up celebrates the best in creative thinking and worthwhile opinions via interactive talks, panel sessions, award announcements, workshops, industry gatherings and more, over three packed days in Sydney CBD.

In-person and virtual day passes are available for all speaker sessions. View the full schedule.