Unilever Australia and New Zealand appoints Mindshare as its media agency

Unilever Australia and New Zealand has announced it has appointed Mindshare as its media agency.

A spokesperson from Unilever Australia and New Zealand said in a statement: "After a comprehensive tender process, Unilever Australia and New Zealand has appointed Mindshare as its media agency, effective January 2024.

"The tender was part of a periodic global review of Unilever’s media agencies in many markets to ensure best in class media agency partnerships."

Mindshare had held the $40million account before it moved to Omnicom’s PHD in 2015.

Unilever Australia and New Zealand is home to FMCG brands such as Dove, Omo, Rexona, Streets, Sunsilk and Vaseline.

The GroupM agency's win aligns with its “Good Growth” proposition with Unilever's purpose-driven approach.

Mindshare's "Good Growth" brand position centres around delivering sustainable and responsible growth for its clients, with consideration for people and the planet. It focuses on driving innovation, creating meaningful connections with consumers, and optimising intentional media investment to achieve long-term success.
 
Mindshare Australia's milestone win also closely marks the one year anniversary of Maria Grivas as CEO of Mindshare.

Grivas stepped into the role after Katie Rigg-Smith was promoted to chief strategy officer of WPP Australia & New Zealand, after 23 years with Mindshare last year.

Mindshare manages close to $400m in media investment billings in the region and counts some of Australia’s biggest and most-loved brands among its clients, including nab, Foxtel, Streamotion, Tourism New Zealand, Nike, Treasury Wines Estate, IKEA and Volvo.