Veridooh welcomes David Di Tonto as sales lead for independent agencies

Veridooh has appointed David Di Tonto to lead its national sales team to oversee the rapid growth of independent media agencies partnering with the out-of-home verification provider.

Di Tonto joins the adtech firm with more than 12 years of experience in advertising, including at businesses such as Nine, SCA, and most recently Playground XYZ where he was national sales team lead, also for independents.

In the newly created role, Di Tonto steps in as group business director for independent media agencies and will focus on helping teams deliver greater value to their clients through Veridooh’s world-first independent verification solution. This involves understanding the unique challenges agencies face and how they can tap into Veridooh’s suite of products to help solve them and ensure they’re exceeding their objectives when it comes to OOH advertising.

Veridooh cofounder Jeremy Yang said: "We’re thrilled to welcome David to our team, marking yet another stage in our growth as more agencies adopt independent verification as a standard in their marketing toolkit."

“Indies play an important role in OOH advertising and as our work with them expands we want to ensure we have someone on the team that is dedicated to working side-by-side with them, helping them grow by unlocking the full potential of their OOH investment. David is the perfect person for the job. He has worked alongside indies for close to a decade which brings unique insights to the business.”

Veridooh’s proprietary and patented technology, SmartCreativeTM independently collects the data needed to verify OOH campaigns across any format. It’s the preferred verification partner for GroupM, IPG Mediabrands, and Omnicom Media Group in Australia. Veridooh also works with a growing list of independent media agencies.

Di Tonto said: "I’m incredibly excited to start a new chapter with Veridooh and be part of their journey of supercharging growth in OOH by injecting greater levels of transparency and confidence in the sector."

"Independent agencies are going through an exciting period of growth, adding a lot of value to the industry. However, I believe there’s a lot more growth opportunity when it comes to their investment in OOH. By helping them independently track, measure, and verify their campaigns, we’re helping them take the first steps to optimise and ultimately increase their OOH investment."

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Top image: David Di Tonto