Wavemaker Adelaide wins Health Partners

Wavemaker Adelaide won back Health Partners in the South Australian market after the account was managed interstate for over a decade.

The GroupM agency will oversee media strategy, planning, and buying for the health insurance provider, and will work closely with Health Partners to expand market share, boost brand awareness across key demographics, and drive customer acquisition.

The partnership marks a significant achievement for Wavemaker Adelaide, reinforcing its reputation for delivering smart, integrated media solutions and its strong approach to connecting with target audiences through data-driven insights and innovative channel planning.

"Bringing this account back to South Australia is a huge win, both for us and the local industry," Phil Mumford, managing director at Wavemaker Adelaide, said.

"We’re excited to collaborate with a values-driven organisation like Health Partners and are confident in our team's expertise and fearless approach to deliver exceptional results, positively provoking growth for the business."

Wade Stokes, Health Partners head of marketing, added: "Choosing Wavemaker was an easy decision. Their deep understanding of the South Australian market, combined with their strategic thinking and results-driven approach, made them a perfect fit. We're excited about this partnership and what we can achieve together – reaching more members and delivering even greater value to them."

This win strengthens Wavemaker Adelaide’s momentum and commitment to providing best-in-class media solutions for its clients.

The return of Health Partners’ media business to South Australia is a positive development for the local media landscape, underpinning the state’s role as a thriving hub for business and innovation.

This win for Wavemaker comes after the agency's Sydney office welcomed the recent appointments of Summer Treseder and Kate O’Loughlin who joined from Initiative and stepped into the roles of associate strategy director and strategy director, respectively.

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