Alisha Buaya
NRMA Rewards gives members access to sports and entertainment benefits in new TEG partnership
Victoria Doidge: 'Both TEG and NRMA are building sophisticated digital and data eco-systems to better serve Australians, together as partners we believe we can truly make an impact.'
by Alisha Buaya – Feb 17, 2025
Netflix Australia awards media and creative accounts to Initiative and Amplify
Jo McAlister: 'To say the team are excited is an understatement.'
by Alisha Buaya – Feb 17, 2025
Media data is meaningless without actionable insight
The pressure to remain relevant is greater than ever, and success depends on a media agency’s ability to react swiftly and strategically to market shifts.
by Alisha Buaya – Feb 17, 2025
How Woolworths tapped into Olympic and Paralympic momentum to reach Gen Z
Andrew Hicks: 'We took the opportunity to show up a little differently on TikTok, stretching our brand tone and personality to ensure we captured attention.'
by Alisha Buaya – Feb 17, 2025
The Iconic reveals new iteration of 'Got You Looking' masterbrand via Dentsu Creative and Love Media
Joanna Robinson: 'The campaign and strategy is clearly resonating, so this year, we’re taking it even further— delivering more captivating visuals designed to stop people in their tracks.'
by Alisha Buaya – Feb 17, 2025
Mars United Commerce appoints new managing director Australia and New Zealand
Darren Keen: 'Her deep local market expertise, combined with world-class commerce and leadership capabilities, makes her the perfect fit to drive our continued success in the region.'
by Alisha Buaya – Feb 17, 2025
Media Movers: Stevie Jacobs' new gig, Alison Hurbert-Burns, Chris Taylor, Mark Coad, Virginia Hyland, and Kim Portrate exits ThinkTV
Plus: Pedro Cuccovillo Vitola, Joshua Fox, Summer Treseder, Kate O’Loughlin, and Georgina Somerset.
by Alisha Buaya – Feb 15, 2025
Sling & Stone to lead PR for Moonpig in Australia
Mary Liu: 'We couldn't have found a better partner; they are a true extension of our in-house team.'
by Alisha Buaya – Feb 14, 2025
Zeno wins Gorilla Glue and O’Keeffe's Hardworking Skincare
Lauren Croall: 'We believe Zeno’s creative approach and dedication to excellence will help us connect with our consumers in new and meaningful ways.'
by Alisha Buaya – Feb 14, 2025
UFC star Alex Volkanovski joins Tyro in new campaign via Hello
Sera Awad: 'With his experience as a small business owner and his fearless attitude as a UFC fighter, we knew Volk was the right person for the job!'
by Alisha Buaya – Feb 14, 2025
Neil Ackland moves into new role at oOh!Media as Bel Harper is promoted
Ackland's new role at the business comes after news of Australia Post's recent partnership with reo, powered by oOh!media.
by Alisha Buaya – Feb 14, 2025
DEPT achieves B Corp recertification
Dimi Albers: 'Staying B Corp certified helps us remain accountable and transparent in our operations and stay true to our values.'
by Alisha Buaya – Feb 14, 2025
