Alisha Buaya
Emma Logan launches bespoke marketer consultancy
'The Emma Logan Project is about helping marketers become the kind of leaders who attract and retain top talent.'
by Alisha Buaya – Dec 10, 2024
Omnicom acquires Interpublic Group: 'Now is the perfect time'
Philippe Krawkowsky: 'We are creating a uniquely comprehensive portfolio of services that will make us the most powerful marketing and sales partner in a world that’s changing at speed.'
by Alisha Buaya – Dec 10, 2024
All wrapped up! A look at the 2024 Christmas campaigns that sleighed
From Telstra to Aldi, AAMI and Dan Murphy's, Mediaweek takes a look at the Christmas campaigns of 2024.
by Alisha Buaya – Dec 10, 2024
Media roundup: Omnicom buys IPG, Foxtel and DAZN set to make a deal, Murdoch fails to cement Lachlan's power, Sky and Warner Bros Discovery shake hands, Golden Globes noms
Judy Garland's ruby slippers auctioned off, US TikTok ban, Guardian staff letters contradict Scott Trust claims,
by Alisha Buaya – Dec 10, 2024
ACM's new publishing model drives double digit growth for Western NSW mastheads
Damian Hetherington: 'The results reflect the strength of this proposition - giving advertisers engaging cross-platform environments to connect with local customers.'
by Alisha Buaya – Dec 9, 2024
SLIK expands to Melbourne following new business growth
Cooper LaPlanche: 'There's so much potential and increasing demand for an agency that intersects creativity, data and technology and we look forward to introducing SLIK’s expertise here.'
by Alisha Buaya – Dec 9, 2024
Australia's ad revenue to reach AUD $25.2b, projected to grow 3.7% in the new year: GroupM 2024
Melissa Hey: 'Despite the ongoing cost-of-living crisis dominating headlines, the Australian ad market remains resilient, though minimal growth projected in 2024 reflects continued caution.'
by Alisha Buaya – Dec 9, 2024
Total advertising revenue to hit AUD 30.5 billion in 2025: MAGNA 2024
Across the broader APAC region, advertising revenues grew by +7.5% in 2024, reaching USD 289 billion.
by Alisha Buaya – Dec 9, 2024
Clemenger BBDO gets a bit 'cheeky' with CUB's Hard Rated brand platform
Ant Phillips: 'Now we want to bring that cheekiness out in everything we do with the brand. And by that, I mean we literally want to bring it out of the top of people’s heads.'
by Alisha Buaya – Dec 9, 2024
Think HQ spotlights careers in Aboriginal health with Victorian Aboriginal Community Controlled Health Organisation
Lisa Gumbleton: 'Our campaign seeks to tap into their passion for health and desire to help their community by showing a career in health could be the right one for them.'
by Alisha Buaya – Dec 9, 2024
Media Roundup: Murdoch parties with Australia's elite, Government to decide on news media bargaining code, Nine's radio future, Anh Do gets the Ludo Studios treatment
Nine's newsroom light on festive decor, The Guardian sells The Observer, Harry Connick Jr’s daughter Kate Connick joins Neighbours.
by Alisha Buaya – Dec 9, 2024
Reckitt hands media account to OMG after 14 years with Zenith
Florence Paoli: 'Omnicom Media Group (OMG) is known for its data-driven, people-first approach, which perfectly aligns with Reckitt’s strategic vision.'
by Alisha Buaya – Dec 6, 2024
