Alisha Buaya
'We're all leaning in': John Sintras on Mutinex's growth and 'taking nothing for granted' in its roadmap over the next 12 months
'It's a very fast-moving company with no bureaucracy. Often hectic. Often too much to do, but that's what's so exciting about it.'
by Alisha Buaya – Oct 11, 2024
Media Movers: Peter Horgan, Elizabeth Fox, David Bielenberg, Elyse Foley and Nick Hayes
Plus: Brinda Dekiwadia, Daren Polo, Adele Burke and Kim Le Gras.
by Alisha Buaya – Oct 11, 2024
Meeting of The Minds: Orange Line's Aishling Farrell and Ayaki Ito
Farrell and Ito share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Oct 11, 2024
Amplify brings The Creatorverse and AI-generated wrap party to SXSW Sydney 2024
Tom Maynard: "This event is about showing other brands what’s possible when they tap into the creator economy."
by Alisha Buaya – Oct 10, 2024
Optus challenge status quo with simple product experience via Emotive and UM
Cam Luby: "This is not about promoting products in lieu of brand, it’s about using our strong product propositions to drive growth and brand together with a focus on customer needs and wants at the core."
by Alisha Buaya – Oct 10, 2024
Toyota shows why the HiLux gets the job done via Saatchi & Saatchi
Avish Gordhan: "This campaign tells that story with tongue planted firmly in check. The warning is clear: Don’t send a ute to do a HiLux job."
by Alisha Buaya – Oct 10, 2024
AGL highlights energy efficiency in diverse languages via SBS CulturalConnect and Identity Communications
Santosh Murthy: "AGL has demonstrated tremendous leadership through this initiative by going above and beyond to engage all Australians."
by Alisha Buaya – Oct 10, 2024
UM and Chery Motor team up with Vogue Australia for cross-platform campaign to launch new car models
Anathea Ruys: "Bringing together two brands who share a passion for style, innovation, and forward-thinking was a natural choice."
by Alisha Buaya – Oct 10, 2024
BCM Group and Born Bred Talent launch international campaign for Lionel Messi fragrance
Phil McDonald: "It's not every day that you are entrusted with bringing a global brand to life in partnership with the greatest footballer in history."
by Alisha Buaya – Oct 10, 2024
'Everybody rises on the tide': John Sintras on Mutinex raising $17.5m in funding and what it means for business in Australia
'The US is the biggest market in the world. So if we're disproportionately successful there, then everybody benefits from that growth in terms of more investment to put into the rest of the organisation as we grow.'
by Alisha Buaya – Oct 10, 2024
Counting down to SXSW: How to register for Rolling Stone House for bumper artist lineup next week
Jessica Hunter: 'After the success of Rolling Stone Courtyard at last year’s inaugural SXSW Sydney, we can’t wait to go even bigger and bolder in 2024 with Rolling Stone House.'
by Alisha Buaya – Oct 10, 2024
Laura Greally joins PubMatic as APAC marketing director
Emily Yri: 'Her comprehensive experience in strategic marketing and extensive knowledge of the digital advertising ecosystem will be instrumental in driving PubMatic’s continued growth.'
by Alisha Buaya – Oct 10, 2024
