Alisha Buaya
Emotive and Optus go 'All In' for Australian small businesses with new campaign launch
Darren Wright: "We wanted to bring that story to life with some warmth and understanding that will hopefully engage the small business community."
by Alisha Buaya – Oct 3, 2024
Australian businesses lack insights into key stakeholders groups: Sefiani research
Robyn Sefiani: 'Without genuine stakeholder insights, Australian businesses risk disconnecting from their audiences, potentially eroding trust.'
by Alisha Buaya – Oct 2, 2024
Forty Winks responds to Ikea's 24-hour sleep billboard with 'friendly-neighbourhood-sleep-advisors' via Bursty
Pancho Gutstein: "We felt it was our responsibility to pull the team together and help a mate out. We’re serious about sleep… and a having bit of fun too."
by Alisha Buaya – Oct 2, 2024
91% of PR and comms professionals are seeking guidance and support amid fast changing industry: LinkedIn
Cayla Dengate: "It will be important for workers to stay informed, upskill and continuously learn."
by Alisha Buaya – Oct 2, 2024
Robbie Brammall announces departure from Mona after eight years as director of marketing and communications
Patrick Kelly: 'We’ve been so lucky to have Robbie at Mona. He leaves a legacy of both commercial success and amazing creativity. We’re excited to see what he does next.'
by Alisha Buaya – Oct 2, 2024
History Will Be Kind and Deepend achieve B Corp certification
EJ Granleese: "At HWBK and Deepend we’ve always believed that design, creativity and communication can... reshape perspectives, influence policy and culture, and contribute to a better world."
by Alisha Buaya – Oct 2, 2024
Amplify appoints Steph Balme and Kate Boekhorst as business directors
Gareth Davies: "Strong relationships are the foundation of Amplify’s business, which under Steph and Kate’s leadership will ensure our client service offering continues to go from strength to strength."
by Alisha Buaya – Oct 2, 2024
M&C Saatchi Group appointed to launch Jaecoo in Australia by Chery Motors
Lewis Lu: "Their strategic approach and understanding of our brand have already begun to elevate our narrative and how we will connect with customers."
by Alisha Buaya – Oct 2, 2024
Ikea launches 24-hour sleep billboard with 'Australia's worst sleeper' in Sydney Circular Quay
The Ikea Sleep Billboard was developed and executed by Maverick, Havas Host, Mindshare and Mango Communications.
by Alisha Buaya – Oct 2, 2024
Oxfam and Bullfrog to launch ONLY SHAMPOO to take action on global food inequality
Dan Sparkes: "The campaign is designed to stir a sense of unease, to take something as familiar as shampoo and use it as a mirror to reflect on how disconnected we’ve become from the realities of inequality."
by Alisha Buaya – Oct 2, 2024
KFC launches The Flavour Has Spoken campaign via Ogilvy
Aisling Colley: "This integrated body of work delivers on crave and un-matched experiences to satisfy the ever-changing needs of KFC’s customers - and in a very playful way."
by Alisha Buaya – Oct 2, 2024
Mr Chen's marks National Dumpling Day with 'Find Aunty Chen' via DDB Group Melbourne
Psembi Kinstan: "Trolley aunties also encourage you to be adventurous and try new things, so this character makes the perfect brand ambassador. If you can track her down, that is."
by Alisha Buaya – Oct 2, 2024
