Alisha Buaya
Thinkerbell celebrates another gold for XXXX in new campaign
Laura Stevenson: "There’s nothing like GOLD, whether it was GOLD last week, or the chance of a GOLD tonight. There’s just something so exciting about GOLD."
by Alisha Buaya – Sep 10, 2024
Juliana Yeoh and Emily Hall join Hatched as client partners
Adrian Roeling: "They bring with them exceptional mentoring and leadership skills the team will benefit from as well as offering our clients outstanding account management and strategic planning expertise."
by Alisha Buaya – Sep 10, 2024
303 MullenLowe unveils integrated marketing activity for Tonies featuring Emma Memma
Joanna Gray: "It is clear that Australia and New Zealand are hungry for innovative and educational toys."
by Alisha Buaya – Sep 10, 2024
DoubleVerify expands brand suitability coverage on Meta to include inflammatory politics and news
Mark Zagorski: "As citizens around the world prepare to vote, giving advertisers the ability to choose the content they want to be aligned with is critical."
by Alisha Buaya – Sep 9, 2024
EssenceMediacom and Mars Bar reward effort in its 'For You Who Did That Thing You Did' campaign
Pippa Berlocher: "By harnessing the power of Amazon Australia’s engaged customers as well as their sophisticated AI capabilities, we're creating a truly unique and rewarding experience for Australian audiences."
by Alisha Buaya – Sep 9, 2024
Chinese automobile manufacturer GWM hands its media account to Atomic 212°
Steve Maciver: "GWM is ready to take the next step towards becoming one of the region’s leading auto brands."
by Alisha Buaya – Sep 9, 2024
'We’ll need to find a bigger venue next year': Insights and ideas from iPX Sydney 2024
Adam Furness: "Consumers are less interested in what brands have to say about themselves and more interested in what their trusted networks have to say."
by Alisha Buaya – Sep 9, 2024
Insurance Council of Australia launches careers campaign via M&C Saatchi Group
Michael McEwan: "It's been great to see competitive brands come together to get behind this under the strong leadership of the ICA."
by Alisha Buaya – Sep 9, 2024
Puma launches Nitro range using 'treadmillboard' at Flinders Street station via JCDecaux
Neysa Goh: "We know experiencing product is the best way to convert customers."
by Alisha Buaya – Sep 8, 2024
'Strong commitment' and 'bold vision': Media buyers on oOh!Media's offerings and innovations from Outfront '25
Natalie Modderno, Daniel Cutrone, Lauren Bauer, Kevin Fernandes and Tom Carlon share their thoughts on oOh!Media Outfront '25.
by Alisha Buaya – Sep 6, 2024
eBay appoints dentsu's iProspect as its global media agency of record
"iProspect stood out for their passion of the eBay brand and their strong operating model."
by Alisha Buaya – Sep 6, 2024
VMG promotes Sean McCaull to chief experience officer, Olivier Starck appointed chief product and solution officer
Michael Fishwick: "Olivier's and Sean's roles are vital in providing our agencies the support they need to thrive in a new era of business and marketing."
by Alisha Buaya – Sep 6, 2024
