Alisha Buaya
Endeavour's retail media arm partners with Zitcha
The news comes after Zitcha announced its partnership with US-based Venvee last month.
by Alisha Buaya – Jun 7, 2024
APAC divided on the AI revolution: Ipsos Monitor
66% of New Zealanders and 64% of Australians said AI makes them nervous.
by Alisha Buaya – Jun 7, 2024
Vivid Sydney and NOVA Entertainment team up for drone show
"Having a giant Nova Boy in the sky is also just unbelievably cool."
by Alisha Buaya – Jun 7, 2024
Aussies and Kiwis concerned content is being altered to fuel misinformation
77% of AUNZ consumers said it was becoming difficult to verify whether the content they were consuming online was trustworthy.
by Alisha Buaya – Jun 7, 2024
Meeting of the Minds: Tegan Knight and Garry Dawson from Hopeful Monsters
Knight and Dawson share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Jun 7, 2024
Media Movers: Luke Girgis, Mike Napolitano, Liz Harper, Alex Sol Watts, Michael Desiere
Matt Kaufman joined Amazon Web Services, Starcom made key hires, and Catalano's View Media Group made five leadership appointments.
by Alisha Buaya – Jun 7, 2024
Adobe's AI Assistant made available across applications
AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.
by Alisha Buaya – Jun 6, 2024
Alex Sol Watts joins Poem as executive director social and strategy
Watts' last agency role was partner at creative agency Bullfrog.
by Alisha Buaya – Jun 6, 2024
Scope3 launches always-on ad emissions measuring tool
Buyers will be able to compare their advertising activity to market benchmarks, simulate carbon and waste reduction, and initiate actions to decarbonise.
by Alisha Buaya – Jun 6, 2024
DDB and Westpac launch another musical State of Origin ad
This time around, the singing banker returns to the field to sing about how much more can be done with "one single dollar."
by Alisha Buaya – Jun 6, 2024
Immersive ad experiences, AI Innovations: Google Marketing Live
Mel Silva: "We see a future where AI will supercharge the entire advertising lifecycle, from assembling your creative, to running your media, to measuring results."
by Alisha Buaya – Jun 6, 2024
Telstra's +61 debuts stop-motion 'Better on a Better Network' campaign
26 stop motion films - crafted with the help of Tobias Fouracre, who's worked on Wes Anderson films - feature father and son krills, blokey wattle flowers, and teenage goth cockatoos.
by Alisha Buaya – Jun 6, 2024
