Alisha Buaya
Chris Stobbs joins Enigma as head of performance
Stobbs was previously director of digital performance and ad-technology at News Corp and held leadership roles at News Xtend.
by Alisha Buaya – May 27, 2024
TV Ratings 26 May 2024: Dream Home launch sees ordinary Aussies take on massive renovation projects
Nine's Travel Guides take on LA and Las Vegas.
by Alisha Buaya – May 27, 2024
NAB and TBWA\Melbourne launch bookkeeper tool
"Small business owners are usually portrayed as in control, but the reality of running a business is far from orderly."
by Alisha Buaya – May 27, 2024
Atomic 212° rolls out O'Brien's first campaign aimed at younger demo
The campaign marks the first time the 100-year-old brand has used BVOD, YouTube, and gaming ads to complement its linear TV advertising.
by Alisha Buaya – May 27, 2024
Claxon appointed Oroton's digital media agency of record
"We are fortunate Oroton’s team are invested in transformation."
by Alisha Buaya – May 27, 2024
Media and creative: Siloed still, or 'no genuine divide'?
"One is not more important than the other. There's no point having media without the right content, there's no point having content without being seen in the right media."
by Alisha Buaya – May 27, 2024
Meeting of the Minds: Nick Morgan and Sandy Ho from Vudoo
Morgan and Ho share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – May 24, 2024
Canva unveils enterprise offering to 'redefine the way millions work'
"We have deep and broad usage in over 90% of the Fortune 500."
by Alisha Buaya – May 24, 2024
TRA study reveals how brands can foster effective connections
Only 2% of Australians spontaneously mentioned personalisation as something that makes them feel connected to brands.
by Alisha Buaya – May 23, 2024
ELLE Australia and Joy Agency partner on launch campaign for new MG Motor vehicle
The campaign will be backed by a public relations campaign, influencer marketing, social content, podcasts and ELLE digital and editorial content.
by Alisha Buaya – May 23, 2024
Marnong Estate appoints Molasses for brand positioning and package redesign
The FMCG brand and design agency will manage the brand positioning, tone, and packaging design for a new multi-tiered range.
by Alisha Buaya – May 23, 2024
WA industry raises $162,190 at 28th Oasis Ball
The 28th Oasis Ball, held last Friday, was attended by more than 870 media professionals, clients, and interstate guests.
by Alisha Buaya – May 23, 2024
