Alisha Buaya
G Squared nabs The Hallway’s Chris Murphy to lead performance creative division
Murphy will lead the new service pillar, working alongside G Squared’s consultants and clients.
by Alisha Buaya – May 23, 2024
Weber Shandwick names Angela Malkin head of agency, makes senior appointments
Malkin spent eight years in global PR agencies before transitioning to senior communications roles in the finance and government sectors.
by Alisha Buaya – May 23, 2024
PaperMoose creates AI intern Moosebot
"It's a friendly digital employee in corporeal form."
by Alisha Buaya – May 23, 2024
Laura Nice, Chris Freel, Claire Fenner among UnLtd's Adland Bail Out lineup
Senior media leaders will swap home comforts for prison uniforms and solitary confinement to experience what life really is like for many young people at risk.
by Alisha Buaya – May 22, 2024
'Comprehensive understanding': MFA releases update to media agency industry guide
The updated guide includes new sections on influencer marketing, gaming, experiential, and evolving audio platforms.
by Alisha Buaya – May 22, 2024
'Hubris is a bit much': Industry split on 'big story' of Mat Baxter joining Mutinex
Ben Shepherd weighs in: "Weird flex to bang on about how dumb everyone is ... and also in the same breath talk about all the money you're going to make." Plus fresh Baxter commentary on his move.
by Alisha Buaya – May 22, 2024
WPP and INVNT partner with SXSW Sydney 2024
"This year at SXSW Sydney, we challenge brands, partners, and attendees to ask themselves - what does innovation truly mean?"
by Alisha Buaya – May 22, 2024
Enero predicts 5-7% revenue decline, but Australian agencies grow in tough market
"Enero is pleased by the performance of the Australian-based agencies."
by Alisha Buaya – May 21, 2024
Hatched Sydney adds Laura Comber and Berlian Ayudya
Comber joins as as business director and Ayudya as strategy director.
by Alisha Buaya – May 21, 2024
TorchMedia extends Sydney Light Rail advertising contract
"It has become a critical component of how brands target the CBD and surrounds, as well as valuable audiences in the East and Inner West."
by Alisha Buaya – May 21, 2024
The Media Store wins Melbourne Royal Show's media account
The agency's remit includes media strategy, planning, and buying across all channels, partnerships, and contra management.
by Alisha Buaya – May 21, 2024
Foxcatcher and inMobi partner to enhance media planning and activation
"The partnership will deliver exceptional audience insights and marketing outcomes."
by Alisha Buaya – May 21, 2024
