Alisha Buaya
oOh!media debuts 3D anamorphic OOH display in Perth's Yagan Square
The outdoor advertising and media company's creative and innovation hub, POLY, partnered with Scitech for the inaugural campaign.
by Alisha Buaya – Apr 24, 2024
Mable and Val Morgan Cinema extend HOYTS Sensory Screenings partnership
"A partnership like this has effectively zero wastage and maximum attention, which makes it such a valuable opportunity to be part of."
by Alisha Buaya – Apr 24, 2024
Ardent to lead PR for The Fred Hollows Foundation
The agency will support the not-for-profit across earned media relations, ambassador procurement, influencer engagement, and social media amplification.
by Alisha Buaya – Apr 24, 2024
News Corp publishes diggers' Lost Letters for ANZAC Day
Peter Blunden: "They make compelling and inspiring reading for all Australians this ANZAC Day."
by Alisha Buaya – Apr 24, 2024
Trust and 'feel good' factor rank high in consumer loyalty, Intuit report reveals
The report looked into consumer behaviour and how marketers can build loyalty and cultivate meaningful relationships.
by Alisha Buaya – Apr 23, 2024
GumGum integrates Playground xyz’s media portfolio into APAC business
This integration of GumGum's APAC media businesses is the final piece of the rollout of The Mindset Platform launched in North America and Europe in late 2023.
by Alisha Buaya – Apr 23, 2024
Martin Brown, Lisa Ronson, and Naysla Edwards among MFA Awards Signature Judges
Signature Judges were introduced at last year's MFA Awards to provide a strong advertiser voice to lead judging and ensure the focus remains on proven effectiveness.
by Alisha Buaya – Apr 23, 2024
Nexxen partners with VIDAA to launch TV viewer ad targeting
This follows Nexxen's USD$25 million investment in VIDAA in 2022.
by Alisha Buaya – Apr 23, 2024
Example promotes Daniel Goldstein to head of PR
Goldstein first joined the agency as an account manager in 2019.
by Alisha Buaya – Apr 22, 2024
marie claire reveals nominees of inaugural Sustainability Awards
The winners and a Hall of Fame inductee will be honoured at the inaugural MCSA celebration event in Sydney on 6 June.
by Alisha Buaya – Apr 22, 2024
Samsung Ads launches data clean room solution with InfoSum
Richard Knott, GM ANZ at InfoSum, said the partnership will empower the smart TV company to use its first-party data.
by Alisha Buaya – Apr 22, 2024
Meta launches virtual assistant for Australian users
"Australia and New Zealand are some of the first countries outside of the US to get access to Meta AI, and we can’t wait to see how it enhances people’s lives."
by Alisha Buaya – Apr 22, 2024
