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Alisha Buaya

Joined 20222799 posts
Alisha Buaya
KFC's rent giveaway this Christmas in July
Brands

KFC's rent giveaway this Christmas in July

KFC research found over 70% are embarrassed to admit they still live at home, with more than one in four (28%) reporting it negatively impacts their social life and ability to "get lit".

by Alisha BuayaJul 1, 2025

Zenith wins Flight Centre media account as travel retailer seeks "full-service" positioning
Agencies

Zenith wins Flight Centre media account as travel retailer seeks "full-service" positioning

Megan Henderson: 'Their data-driven, insight-led approach and bold thinking is a great match for our growth plans and evolution as Flight Centre affirms its place as a trusted household name.'

by Alisha BuayaJul 1, 2025

Apparent wins workforce management SaaS company Kinatico
Agencies

Apparent wins workforce management SaaS company Kinatico

Simon Pugh: 'To partner with Kinatico in their next stage of growth is truly exciting and we are thrilled to bring our B2B and performance expertise to life alongside Chantal and her team.'

by Alisha BuayaJul 1, 2025

Enero sells majority stake in OBMedia to support focus on its agencies
Agencies

Enero sells majority stake in OBMedia to support focus on its agencies

Ian Ball: 'This divestment supports our strategy to focus on our award-winning agencies where we see the greatest potential for growth, differentiation, and value creation.'

by Alisha BuayaJul 1, 2025

Veridooh delivers OOH campaign verification solution
Outdoor

Veridooh delivers OOH campaign verification solution

Mo Moubayed: 'By enabling independent verification through Veridooh, 75Media is providing its clients with greater certainty and transparency, giving them the confidence to invest in its network.'

by Alisha BuayaJul 1, 2025

Boomtown Masterclass encourages a reconsideration of regional marketing
Agencies

Boomtown Masterclass encourages a reconsideration of regional marketing

Franky Ryan: 'It’s a huge market for brands to be reaching, with targeted campaigns that speak to regional communities.'

by Alisha BuayaJul 1, 2025

Special appoints new National Head of Production. Will also oversee in-house production studio.
Agencies

Special appoints new National Head of Production. Will also oversee in-house production studio.

Tori Lopez: 'Her experience and future-focused approach make her the perfect person to shape this next chapter of production at Special.'

by Alisha BuayaJul 1, 2025

Allianz on emotional customer reaction to Flight of the Finch campaign
Agencies

Allianz on emotional customer reaction to Flight of the Finch campaign

Laura Halbert: 'We were very aware our industry often leans heavily on rational messaging and that is one of the reasons we are so proud to have taken a bold, emotionally resonant approach.'

by Alisha BuayaJun 30, 2025

Media Movers: Robert Thomson, Michelle Klein, Tony Jones and Wendy Moore
News

Media Movers: Robert Thomson, Michelle Klein, Tony Jones and Wendy Moore

Plus: Stefanie DiGianvincenzo, Simon Lee, Cristina Douglas and Tom Twiby.

by Alisha BuayaJun 30, 2025

Clicks are crashing, costs are climbing
Opinion

Clicks are crashing, costs are climbing

'If paid search was your brand’s comfort zone, it’s time to get uncomfortable. The channel isn’t dead but it’s no longer a guaranteed growth engine.'

by Alisha BuayaJun 30, 2025

Public affairs firm Anacta taps David Brain as Chair
Agencies

Public affairs firm Anacta taps David Brain as Chair

Evan Moorhead: 'He’s an innovator with deep global experience and a sharp instinct for what drives opinion and behaviour.'

by Alisha BuayaJun 30, 2025

Australian Children’s Content Summit offers $20,000 creator pitch prize
Television

Australian Children’s Content Summit offers $20,000 creator pitch prize

Suzanne Ryan: 'This year’s summit is committed to championing bold and original storytelling from today’s content makers.'

by Alisha BuayaJun 30, 2025

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