Alisha Buaya
WPP Media fuels faster, smarter marketing performance with 'Open Intelligence'
Tom Braybrook: 'Open Intelligence represents a fundamental shift in how we think about what’s possible when it comes to data and marketing.'
by Alisha Buaya – Jun 4, 2025
Mattel launches shoppable advertising TV campaign on Tubi and powered by Vudoo
Nick Morgan: 'We're giving people the option to respond the moment they’re inspired, and giving brands the tools to track what happens next.'
by Alisha Buaya – Jun 4, 2025
Damien Eley brings The Many to Australia
Damien Eley: 'It’s more about evolving The Many’s offering into something new that responds to, but also challenges, the market here - something flexible, local, and able to grow.'
by Alisha Buaya – Jun 4, 2025
Emotive CEO speaks out on the end of decade-long partnership with Optus
Simon Joyce also discusses the impact of Optus on the agency, business and the pitch.
by Alisha Buaya – Jun 4, 2025
Australian Ethical Superannuation delivers sustainably focused campaign via oOh!media
Emma Grainge: 'It’s been great working with oOh! and together executing the out of home stream of our latest campaign in a way that reflects our values.'
by Alisha Buaya – Jun 3, 2025
Optus appoints Accenture Song Media and Droga5 to media and creative accounts; drops UM as media agency
UM Australia CEO called industry 'speculation and rumour' throughout pitch process 'disheartening' and that it 'created an environment of uncertainty and unnecessary pressure.'
by Alisha Buaya – Jun 3, 2025
ADIA launches Research Got Talent Australia 2025 competition
Sarah Campbell: 'The competition continues to reach new heights every year, with more entries, greater support for charities and NGOs, and stronger recognition of our young superstars.'
by Alisha Buaya – Jun 3, 2025
IPG Mediabrands receives AWEI Silver Tier Recognition for LGBTQ+ Inclusion
Kim Lion: 'To receive Silver Tier accreditation during Pride Month makes it even more special, it’s a moment of pride for everyone across the company.'
by Alisha Buaya – Jun 3, 2025
Avenue C wins AMP media account
Tina Cleary: 'Their team brought a sharp strategic lens paired with an impressive ability to connect long-term brand growth with short-term performance outcomes.'
by Alisha Buaya – Jun 3, 2025
HoMie launched Hoodies for Homelessness campaign via Town Square
Brendan Day: 'We know people are overwhelmed by causes, so instead of trying to guilt anyone into action, we wanted to do the opposite.'
by Alisha Buaya – Jun 3, 2025
Box Office: Lilo & Stitch remake continues to dominate
This weekend, the top 20 films Australian box office grossed $14,423,935, down -21% from last weekend’s $18,242,127.
by Alisha Buaya – Jun 3, 2025
Enigma wins Humm Group
Chiara Bianciardi: 'Enigma demonstrated a clear understanding of our customers, our ambitions, and how to help us grow as we ramp up and roll out new products.'
by Alisha Buaya – Jun 2, 2025
