Alisha Buaya
Mad Mex waves 'Bye Bye' to bland in new brand campaign via Connecting Plots
Nick Cook: 'We wanted it to depict Mad Mex as the antidote for the mundane, and capture the spirit of Mad Mex and its fans - bold, fun and full of flavour.'
by Alisha Buaya – Jun 5, 2025
LinkedIn's introduces First Impression Ads - a new vertical video format for single-day campaigns
Matt Tindale: 'Video is helping brands get to the top of the list and stand out to drive direct sales.'
by Alisha Buaya – Jun 5, 2025
Marketers and salespeople feel anxious about data-related work, but optimistic AI can support them: Canva
Moe Kiss: 'Data storytelling isn't merely a competitive advantage, it's a business imperative.'
by Alisha Buaya – Jun 5, 2025
BIG W rolls out live shopping strategy - driving engagement w/ video hosts and product experts
Sally McLean: 'Live shopping is more than a trend, it’s a game-changer for how we can engage with our customers - providing a value add experience.'
by Alisha Buaya – Jun 5, 2025
Meta updates tools, responding to test results showing a 12% higher return on ad spend
The tech giant said its goal with the expanding its suite of products is to help advertisers guide its ads system to optimise for the outcomes that are most important to the business.
by Alisha Buaya – Jun 5, 2025
TikTok launches new solutions to empower brands to turn engagement into impact and unlock growth
Amy Bradshaw: We have been listening to, and learning from, our advertising partners and are delighted to bring these innovative solutions to Australia.'
by Alisha Buaya – Jun 5, 2025
Former Cartology retail media sales leader joins reo as Director of Sales
Andrew Every: 'Her sales leadership will be instrumental in delivering them commercial success while helping shape the next evolution of retail media.'
by Alisha Buaya – Jun 4, 2025
Springboards gets backing from industry heavy weights
Pip Bingemann: 'Having this incredible group, people we’ve looked up to our entire careers, back us on this journey is something very special.'
by Alisha Buaya – Jun 4, 2025
Under Armour appoints OMD as media agency in APAC
Dimitrija Georgiev: 'This collaboration will help us stay connected, move faster, and maximise impact. We’re energised by what’s ahead and what we’ll build together.'
by Alisha Buaya – Jun 4, 2025
Think HQ taps into Bushells heritage in new campaign
Wellison D’Assuncao: 'We’re reminding Australians that Bushells is more than just tea - it’s a trusted part of the journey, past and present.'
by Alisha Buaya – Jun 4, 2025
ACCIONA highlights the possibilities of sustainable innovation in new campaign via DDB Group Melbourne
Giles Watson: 'ACCIONA isn’t just ticking the sustainability box, they’re rethinking what’s possible with ideas that are completely out of the box.'
by Alisha Buaya – Jun 4, 2025
Flywheel and Uber Advertising launch retail media partnership
Mohammad Heidari Far: 'Our partnership with Uber Advertising, and supported by our expert team, allows brands to not only reach the right audiences at the right time but also drive sustainable incremental sales.'
by Alisha Buaya – Jun 4, 2025
