Alisha Buaya
Zitcha appoints Head of Data and AI
Troy Townsend: 'Alberto brings a rare combination of technical expertise, strategic vision and commercial understanding that’s critical to this next phase of growth.'
by Alisha Buaya – May 20, 2025
IKEA celebrates 50 Years in Australia with nationwide campaign
Kirsten Hasler: 'Across the campaign there is a clear sense of Australianness achieved by celebrating people, places and scenarios that Aussies can relate to.'
by Alisha Buaya – May 20, 2025
Attention is the new conversion: Why attention beats viewability this EOF
'Marketers who prioritise attention, and not just viewability, will be able to demonstrate the effectiveness of their campaigns and their impact on consumers.'
by Alisha Buaya – May 20, 2025
Impressive achieves B Corporation accreditation
Robert Tadros: 'When our people thrive, our business thrives. Our goal has always been to create an environment where our team is engaged, valued, and empowered to make an impact.'
by Alisha Buaya – May 20, 2025
Shane Jacobson fronts new mental health campaign for truck drivers via Keep Left
Laura Agricola: 'This campaign leans into the power of mates and mental resets.'
by Alisha Buaya – May 20, 2025
Emotive appointed as lead creative partner for Perfection Fresh
Luke Gibson: 'We needed an agency that could push creative boundaries across both traditional and non-traditional channels with ideas that avoid the dreaded ‘meh’.'
by Alisha Buaya – May 20, 2025
Wildstone makes three appointments to Australian team
Noel Cook: 'Wildstone’s sale and leaseback model has done tremendously well in the company’s home market of the UK and I’m really pleased it’s now been so well-received in the Australian market.'
by Alisha Buaya – May 20, 2025
Clemenger BBDO appoints Head of Brand and Communications
'Lindsay is not just a communications leader. She’s a business driver. She brings a rare combination of global experience, local market knowledge and commercial focus.'
by Alisha Buaya – May 20, 2025
Box Office: Final Destination Bloodlines ends Thunderbolts* winning streak
This weekend, the top 20 films Australian box office grossed $7,261,610, down -18% from last weekend’s $8,811,843.
by Alisha Buaya – May 20, 2025
SEEK highlights AI-powered search and match functionality in new campaign via Droga5 ANZ
Maryanne Tsiatsias: 'Together with Droga5, we had the task of bringing the power of SEEK to life in a way that was both refreshing and distinctive while also tapping into the playful side of our brand personality.'
by Alisha Buaya – May 19, 2025
Allianz launches 'Care You Can Count On' brand positioning via Howatson+Company
Laura Halbert: 'With a bit of guts, magic and Avril Lavigne, we used storytelling to lift the brand into fresh space in the insurance category.'
by Alisha Buaya – May 19, 2025
The Pistol appoints Head of Owned Channels
Jaime Nosworthy: 'His expertise will allow us to deliver more holistic media strategies for our clients, driving efficiency and better utilisation of owned channels.'
by Alisha Buaya – May 19, 2025
