Alisha Buaya
McDonald's brings on the heat in new campaign for Hot Honey sauce via DDB Group Sydney
Jack Nunn: 'We borrowed from sneaker drop culture in how the campaign shows up and feels. It’s exciting and really fresh.'
by Alisha Buaya – Mar 19, 2025
The changing retail landscape in Australia
'The trend of promotions appearing earlier during the busiest shopping periods – often called “season creep” – has become increasingly common.'
by Alisha Buaya – Mar 19, 2025
WPP named top company in WARC 2025 Media 100 List for eighth year
Adam Gerhart: 'We’re thrilled to have two of GroupM’s networks in the top three, and two-thirds of the top ten from our global agencies.'
by Alisha Buaya – Mar 19, 2025
Labelium and RyanCap launch Paris Immersion Program for employees
Simon Ryan: 'The opportunity for our teams to collaborate, learn, and grow together is invaluable.'
by Alisha Buaya – Mar 19, 2025
Warner Bros. Discovery unveils Max content, plans and pricing ahead of Australian launch
Michael Brooks: 'For the first time Australians can enjoy all of this world-class content in one place.'
by Alisha Buaya – Mar 19, 2025
Kiaran Geen, Samantha Cunliffe and Jake Hird team up to launch Grove B2B agency
Samantha Cunliffe: 'Marketing should do more than just support the business, it should drive it.'
by Alisha Buaya – Mar 18, 2025
CareSuper taps Involved Media as media agency
Sarah Keith: 'We have been deeply inspired by the strong parallels between our organisation, Challenger brands with an ethical North star, with care at the heart of the service we deliver.'
by Alisha Buaya – Mar 18, 2025
Mediahub appointed as media agency to Radiant Health
Michelle Scurr: 'It was clear that Mediahub's NZ team had the expertise and resources to bring our brands to life, challenged us to see differently and added an extra layer to our strategies.'
by Alisha Buaya – Mar 18, 2025
ROLLiN’ launches its 'Here for the Ride' brand platform via Paper Moose
Annabel Causer: 'Like ROLLiN’, it felt like Paper Moose used every tool at their disposal to remove complication and really bring the brand’s values to life.'
by Alisha Buaya – Mar 18, 2025
THE ICONIC customers star in live streamed banner ads via Dentsu Creative and Love Media
Joanna Robinson: 'What started off as a simple activation brief to support the brand campaign, evolved into a market-first live stream into banner ads, via an amazing activation.'
by Alisha Buaya – Mar 18, 2025
Escape launches Travel Tuesday with Flight Centre
Kerrie McCallum: 'It is focused on deals, travel tips, and getting the most out of your trip, whatever the budget.'
by Alisha Buaya – Mar 18, 2025
Australian Centre for AI in Marketing (ACAM) launches to help marketers embrace and understand AI
Louise Cummins: "Our vision for the centre is to create a future where every marketer in Australia confidently understands, embraces, and benefits from AI.'
by Alisha Buaya – Mar 18, 2025
