Alisha Buaya
Copy-and-paste content contributes to so-called 'culture rot': Backslash
Eloise Liley: 'In 2025, brands have a choice - to aim for cultural relevance or to push past it and strive for cultural creation.'
by Alisha Buaya – Mar 12, 2025
Poem wins McCain's social media account in ANZ
Katie Raleigh: 'Social media has evolved dramatically, and today, creating ‘social-first’ content that earns attention is paramount.'
by Alisha Buaya – Mar 11, 2025
Australians are prioritising meaningful travel experiences despite cost of living to challenges: Canvas8
Donna Berry: 'Yes, things are tough, but that’s also what makes Australians determined to take holidays.'
by Alisha Buaya – Mar 11, 2025
McDonald's brings back Surprize Fries promotions via tms
Surprize Fries will run across Australia and New Zealand until 1st April.
by Alisha Buaya – Mar 11, 2025
Bundaberg Rum unveils three new 'Forever Classic' ads with the Bundy Bear via Leo Australia
All TVCs have been directed by Mr Inbetween’s Nash Edgerton, featuring the fully animatronic 7-foot bear created by Academy-award-winning 'Odd Studio.'
by Alisha Buaya – Mar 11, 2025
Yahoo names emerging leaders participating in 2025 Academy program
John McNerney: 'It’s fantastic to see the calibre of professionals joining this year’s program.'
by Alisha Buaya – Mar 11, 2025
Media agencies continue to be resilient and adaptable: MFA Industry Census
Sophie Madden said: 'Media agencies demonstrated strength in tough trading conditions, while evolving in response to client needs.'
by Alisha Buaya – Mar 11, 2025
Box Office: Mickey 17 makes its debut at #1
This weekend, the top 20 films at the Australian Box Office made $5.7 million.
by Alisha Buaya – Mar 11, 2025
Ronald McDonald House Charities and Children's Hospital Foundation appoints GLOWBORED PR
Jeremy Hansen: 'This campaign is designed to not only raise critical funds but also inspire widespread community engagement through the vital work RMHC SEQ and the Children’s Hospital Foundation.'
by Alisha Buaya – Mar 11, 2025
Weare8 shuts down Australian operations two years after launching down under
The platform will be centralising its marketing functions into at its London HQ as momentum for the platform continues in the UK, Europe, and the US.
by Alisha Buaya – Mar 10, 2025
Specsavers teases passers-by in refreshed OOH campaign
Anri McHugh: 'The campaign illustrates that no matter what type of work you do, attention to detail and eyesight can make a big difference.'
by Alisha Buaya – Mar 10, 2025
Dustin Martin 'gets on board' with Kayo Sports in a new campaign
Michael Neill: 'He’s a special friend of Fox Footy and it was great fun having him alongside some of our legendary talent to show the strength of our line-up and coverage.'
by Alisha Buaya – Mar 10, 2025
