Mediaweek Admin
Brand advertising is essential for successful performance marketing, according to Yango
The agency has pivoted from a performance agency to a full-service media agency with digital and technology at the heart.
by Mediaweek Admin – Dec 20, 2023
Attention metrics take centre-stage as DoubleVerify launches global benchmark report
Daniel Slotwiner: "These insights are critical in helping brands better contextualise their ad campaign performance"
by Mediaweek Admin – Dec 20, 2023
Mediaweek's A to Z of 2023: Z is for Gen Z
"Gen Z may not only break the rules, they may re-write them entirely."
by Mediaweek Admin – Dec 20, 2023
Meeting of the Minds: EssenceMediacom's Tara Iwamoto and Rhea Anand
Iwamoto and Anand share their perspectives, thoughts and opinions.
by Mediaweek Admin – Dec 19, 2023
Mediaweek reveals Australia’s top 10 TikTok creators, according to Meltwater
The top 10 is based on is based on their ranks according to fans, reach and Meltwater Klear Influence Score
by Mediaweek Admin – Dec 19, 2023
Raiz Invest and Seven West Media extend collaborative partnership with 2024 campaign
"The campaign aims to demystify what can be an exciting and daunting opportunity for new investors."
by Mediaweek Admin – Dec 19, 2023
Data Never Sleeps report reveals ChatGPT users send 6944 prompts every 60 seconds
"Data drives everything we do."
by Mediaweek Admin – Dec 19, 2023
Radio Ratings 2023, Survey 8: Highlights + Full Results
Full results for the eighth GfK Radio Ratings Survey for the year
by Mediaweek Admin – Dec 19, 2023
Gatorade No Sugar launches "Water wasn't made for this" campaign via Akcelo
"A really relevant spin on hydration."
by Mediaweek Admin – Dec 19, 2023
Big M positions as the "official drink" for Santa this Christmas in campaign via Thinkerbell
Milk for Santa will be rolled out across Big M in Victoria, Masters in Western Australia and Dairy Farmers Classic in South Australia
by Mediaweek Admin – Dec 19, 2023
Netflix unveils latest Australia production, 'The Survivors' to be filmed in Victoria and Tasmania
"Created 200 jobs in our state before a single frame is shot."
by Mediaweek Admin – Dec 19, 2023
Roundup: Jonathan Majors found guilty, James Chessell's new role, AI crackdown
X to be investigated, Prince Harry, New York Times, Karina Carvalho quits, Spencer Gulf Nightly News, Licensed TV and movie libraries, Warhammer 40,000
by Mediaweek Admin – Dec 19, 2023
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