Mediaweek Admin
IMAA Spotlight: TFM Digital's Taylor Fielding on knowing your niche and growing at scale - fast
'We’re planning towards three locations by the end of 2028. We’ve strengthened the Brisbane leadership team, while I’m looking to cement the quick start we’ve had in Sydney, with aspirations for Melbourne next.'
by Mediaweek Admin – Sep 19, 2025
The questions marketers should be asking themselves before they choose to run a pitch themselves
Many marketers see it as their job to run the pitch for selecting agencies. TrinityP3’s Kylie Ridler-Dutton notes there are a number of hidden pitfalls and challenges for marketers when it comes to running that process.
by Mediaweek Admin – Sep 18, 2025
TV Ratings Wednesday 17 September 2025: Gout Gout storms into World Athletics semis as Nine dominates primetime
Australian sprint sensation Gout Gout advanced to the 200m semi-finals in Tokyo, outpacing Usain Bolt’s teenage benchmark. Nine’s World Athletics coverage and The Block led Wednesday’s TV ratings.
by Mediaweek Admin – Sep 18, 2025
MKTG and dentsu Sports Analytics to deliver global fan insights for Tennis Australia
Tennis Australia has appointed MKTG and dentsu Sports Analytics as its global research and insights partner across 12 markets.
by Mediaweek Admin – Sep 18, 2025
Mars United Commerce ANZ appoints Ashley Wales-Brown as digital commerce director
Wales-Brown joins from Podean to lead Mars United’s connected commerce growth across Australia and New Zealand.
by Mediaweek Admin – Sep 18, 2025
Attention Experts named digital partner for Melbourne Victory FC
The Sydney-based digital marketing agency will lead Melbourne Victory's performance marketing push ahead of the 2025/26 A-League season.
by Mediaweek Admin – Sep 18, 2025
TV Ratings Tuesday 16 September 2025: 9News wins total people
Nine’s 9News led total people (1.381m), edging Seven News (1.337m), while The Block dominated key demos with 535k (25–54) and 272k (16–39) audiences. MKR trailed The Block, posting an 876k total TV national audience.
by Mediaweek Admin – Sep 17, 2025
The Do Collective rebrands as Those That Do
Independent creative agency The Do Collective has unveiled a new name and identity, Those That Do, reflecting its evolution into a multi-market creative business.
by Mediaweek Admin – Sep 17, 2025
Celebrate your daddy with Jack Daniel's real dads Gentleman Jack influencer push
Jack Daniel’s and We Are Different have launched a Father’s Day campaign replacing models with real dads and brand loyalists.
by Mediaweek Admin – Sep 17, 2025
Gen Z targeted in Oporto 9pm ‘Night Mode’ menu campaign focused on students, gamers, gig workers... and anyone with the munchies
Oporto’s new late-night menu targets Gen Z with a glow-up from a.glo, featuring moonlit branding, Twitch influencers, and menu items like the Schnitt Faced Burger.
by Mediaweek Admin – Sep 17, 2025
TV Ratings Monday 15 September 2025: Seven News #1 in total people; The Block dominates 25–54 & 16–39
Seven’s Seven News led total people with a 1.44m national audience, while Nine’s The Block was the top entertainment program, drawing 1.246m with 277k BVOD. 9News and A Current Affair remained competitive; MKR delivered 998k with 167k BVOD.
by Mediaweek Admin – Sep 16, 2025
SXSW Sydney 2025 reveals full screen program. Includes 100 films, Freaks & Geeks, and BMX Bandits live
SXSW Sydney returns this October with over 100 screenings, five world premieres, and a bold mix of features, shorts, and episodic content across seven days.
by Mediaweek Admin – Sep 16, 2025
