Mediaweek Admin
Feel-good content drives growth in Fabulate’s August Fab 5
From birdwatching to music and candid storytelling, Australian creators leaned into positivity and authenticity in August, according to Fabulate’s monthly creator insights.
by Mediaweek Admin – Sep 16, 2025
Gen Z and Millennials turn to AI as the first stop for shopping advice
A new global study shows one in three Gen Z and one in four Millennials now rely on AI platforms over search, social, or influencers for shopping decisions.
by Mediaweek Admin – Sep 16, 2025
New research reveals the three emotional zones shaping how Australians consume entertainment
Audiences now expect a guaranteed emotional return for the time they invest, according to The Growth Distillery.
by Mediaweek Admin – Sep 16, 2025
TV Ratings Weekend 12-14 September 2025: Footy finals dominate screens across Australia
AFL and NRL finals lit up Australian TVs over the weekend, with Seven’s Friday and Saturday night AFL finals and Nine’s NRL finals series drawing huge national audiences.
by Mediaweek Admin – Sep 15, 2025
R/GA names Ren Rigby as first global chief brand officer
Ren Rigby re-joins R/GA to lead global brand strategy, evolving its identity and AI product positioning.
by Mediaweek Admin – Sep 15, 2025
Marketers urged to rethink summer as Aussies spend $166 billion
Australians spent $166 billion between December and February, with oOh!media urging marketers not to overlook summer as a key retail moment.
by Mediaweek Admin – Sep 15, 2025
LinkedIn research confirms the value of trusted voices as AI floods the internet
New LinkedIn research finds that younger B2B buyers still rely on professional networks over AI-generated content to vet brands.
by Mediaweek Admin – Sep 15, 2025
A free Gen V lunch for fans as Prime Video partners with Butter Sydney on season two launch
Prime Video will mark the launch of Gen V season two with a themed pop-up at Butter Sydney, offering fans free fiery fried chicken on September 17.
by Mediaweek Admin – Sep 15, 2025
Media buyers weigh in on Foxtel’s 2026 upfronts: Bold bets or measured moves?
Carolyn Northcote, David Roddick, Lisa McMillan, Michael Kay, Jay Malig, Daniela Rocchi and Sally Lawrence shared their thoughts on the biggest selling points of the subscription TV company’s presentation.
by Mediaweek Admin – Sep 15, 2025
TV Ratings Thursday 11 September 2025: Nightly news dominates after Charlie Kirk assassination
News surged across the board, with Seven News winning Total People and GS 18+, while 9News led 25–54 and 16–39. ACA was strong and Gogglebox held in 25–54.
by Mediaweek Admin – Sep 12, 2025
Tubi unlocks programmatic access for advertisers via PubMatic partnership
Australian advertisers can now buy Tubi's premium connected TV inventory programmatically through PubMatic, expanding access to cost-conscious streaming audiences.
by Mediaweek Admin – Sep 12, 2025
Repco and Thinkerbell launch Bathurst Bus Tours ahead of October’s Great Race
Repco and Thinkerbell are revving up excitement for the Bathurst 1000 with a new high-octane campaign, Bathurst Bus Tours, celebrating racing folklore with a tongue-in-cheek guided tour of Mt Panorama.
by Mediaweek Admin – Sep 12, 2025
