Mediaweek Admin
TAC reframes speeding as 'Australia’s deadliest predator' in road safety campaign
TAC and Thinkerbell have launched a provocative new installation in Melbourne’s CBD, spotlighting speeding as the country’s most lethal danger on the road.
by Mediaweek Admin – Aug 21, 2025
Receptivity over raw reach: Atomic 212° unveils new ad effectiveness metric
New research from Atomic 212° argues marketers must rethink attention metrics, highlighting where audiences are most receptive to advertising.
by Mediaweek Admin – Aug 21, 2025
TV Ratings Tuesday 19 August 2025: News battles and reality rivalries
Seven News narrowly edged out Nine News in total people, while The Block dominated the key 25–54 and 16–39 demos. The Voice also pulled strong audiences for Seven.
by Mediaweek Admin – Aug 20, 2025
Jokes outrun journalism in the podcast race according to July ranker
The July Australian Podcast Ranker reveals top shows, genre trends, and new data highlighting the buying power of Health & Fitness podcast audiences.
by Mediaweek Admin – Aug 20, 2025
TV Ratings Monday 18 August 2025: The Block tops key demos as 9News leads total TV
Nine’s 9News posted the biggest total audience, while The Block dominated 25–54 and 16–39. Seven News was close in totals; Survivor gave 10 a lift.
by Mediaweek Admin – Aug 19, 2025
Spectrum Films and Bus Stop Films launch inclusive VFX program Lumina
The year-long online initiative is Australia’s first neuro-inclusive VFX training program, developed in partnership with Netflix and Dell Technologies.
by Mediaweek Admin – Aug 19, 2025
Wallabies announces its official vodka partner
Nemiroff Vodka has extended its Rugby Australia deal to include the Wallabies, following a similar partnership with the Wallaroos.
by Mediaweek Admin – Aug 19, 2025
Most Australian SMEs are adopting AI with no strategy
Decidr’s AI Readiness Index shows 76% of SMEs are using AI without a roadmap, with security and budget concerns holding back strategic adoption.
by Mediaweek Admin – Aug 19, 2025
Mediaweek 100 returns for 2025 with bold new format
This year’s event on Friday 24 October 2025 at Crown Sydney, introduces an updated approach.
by Mediaweek Admin – Aug 18, 2025
TV Ratings Weekend 15-17 August 2025: EPL debuts on Channel 9 with Aston Villa v Newcastle
Nine’s debut broadcast of EPL Live – Aston Villa v Newcastle performed well, marking a strong start for Premier League coverage on free-to-air.
by Mediaweek Admin – Aug 18, 2025
It's game on as EB Games and Xbox partner on licensed consumer products across ANZ
EB Games has launched a licensing partnership with Xbox Gaming Consumer Products to roll out new merchandise across major franchises including Halo, Fallout, and World of Warcraft.
by Mediaweek Admin – Aug 18, 2025
Lifestyle editorial veteran appointed editor of Gourmet Traveller
David Meagher will lead Gourmet Traveller into its 60th anniversary year, bringing decades of luxury media experience to Are Media’s flagship food and travel title.
by Mediaweek Admin – Aug 18, 2025
