Emma Shepherd
Paramount’s Beverley McGarvey calls time on turf wars, urges industry to 'collaborate or collapse'
'The era of all of us fighting each other is over.'
by Emma Shepherd – Apr 8, 2025
Streaming's surge signals new era for Aussie TV ads, says Samsung ads boss
'Alex Spurzem: 'Streaming is the new norm. A third of new Samsung TVs aren’t even being connected to an antenna. That’s a clear signal from consumers that traditional broadcast is no longer their default.'
by Emma Shepherd – Apr 8, 2025
QMS acquires Oaktree’s stake in MediaWorks, cementing Trans-Tasman media powerhouse
John O'Neill: 'With market-leading media platforms on both sides of the Tasman, we see immense opportunity for growth.'
by Emma Shepherd – Apr 7, 2025
TV Guide: Where to watch the Australian Idol grand finale 2025
The winner will receive $100,000 in prize money, an exclusive recording contract with Hive Sound Studios, and the prestigious title of Australian Idol.
by Emma Shepherd – Apr 7, 2025
From trust to transformation: How Thomson Reuters is reimagining professional work with AI
David Carrel: 'We’re not chasing trends, we’re setting the standard.'
by Emma Shepherd – Apr 5, 2025
IAS expands measurement partnership with Reddit to boost brand confidence
'This expansion provides advertisers with third-party campaign insights backed by trusted and transparent metrics.'
by Emma Shepherd – Apr 4, 2025
TikTok faces €500M fine in Europe as US ban deadline looms
'Maintenance and AI engineers in China may be accessing data.'
by Emma Shepherd – Apr 4, 2025
Man of Many promotes Harry Parsons to its head of branded content
'His creativity, commitment, and leadership qualities have consistently set new standards, and we look forward to his continued success.'
by Emma Shepherd – Apr 4, 2025
1-in-4 Aussies eye 'Super Break' this April, says NRMA
According to the survey of over 1,000 NRMA members across NSW, 64% of those taking a break intend to travel, with most opting to stay within Australia.
by Emma Shepherd – Apr 4, 2025
UnLtd appoints new CEO
'My commitment to UnLtd stems from a profound understanding of the challenges faced by at-risk youth.'
by Emma Shepherd – Apr 3, 2025
OMG Australia unveils influencer platform CREO backed by attention research
Thomas Hutley: 'We need to be viewing influencer marketing as a vehicle for media effectiveness.'
by Emma Shepherd – Apr 3, 2025
Affiliate marketing spend to rise as brands seek ROI in tough economy: IAB
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
by Emma Shepherd – Apr 3, 2025
