Makayla Muscat

Brands back in-house media as rates rival external agencies
Confidence in in-house media capabilities is rising.
by Makayla Muscat – Jan 21, 2026

AiMCO unveils first speakers for inaugural summit
This year’s theme is ‘The creator era: Exploring creators, culture and commerce’.
by Makayla Muscat – Jan 21, 2026

Hume Bank appoints jnr. as lead creative agency
‘The Power of Us’ is built around what makes Hume Bank 'genuinely different'.
by Makayla Muscat – Jan 21, 2026

Why more women are leaving senior roles to start over
Vanessa Hunt: 'I thought that’s who success required me to be.'
by Makayla Muscat – Jan 20, 2026

Uber launches Backseat Arcade gaming experience
The latest instalment of ‘Can’t Do That if You’re Driving’.
by Makayla Muscat – Jan 20, 2026

Oscar Piastri fronts debut Google Pixel campaign by Emotive
Gavin McLeod: 'This campaign challenges complacency.'
by Makayla Muscat – Jan 19, 2026

Molasses wins Taylors Wines potfolio
Dan Parritt: 'This is a really exciting time for Taylors.'
by Makayla Muscat – Jan 19, 2026

Jim ‘Courier’ delivers for Uber Eats in latest campaign via Special
Get Almost Almost Anything.
by Makayla Muscat – Jan 19, 2026

WOO President Tom Goddard: 'Let's make 2026 a year to celebrate'
Why OOH is winning as advertisers rethink short-term planning.
by Makayla Muscat – Jan 16, 2026

Better Homes and Gardens names Spiced Tangerine as Colour of the Year
The colour reflects global shifts across fashion, design, architecture, pop culture and consumer behaviour.
by Makayla Muscat – Jan 16, 2026

What the under-16 social media ban changed for adland
They braced for it, so how has it played out?
by Makayla Muscat – Jan 16, 2026

'RIP SXSW Sydney': Industry reacts to conference cancellation
Alex Hayes: 'I’m genuinely gutted.'
by Makayla Muscat – Jan 16, 2026
