Talon Admin
IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments."
by Talon Admin – Jul 4, 2024
'Trusted news brands are more important than ever': Brittany Daniel on the "bright future" of News Publishing
"News Publishing is a way for brands to engage with their audience in trusted and credible environments."
by Talon Admin – Jul 4, 2024
TV Report 3 July 2024: Thanasi Kokkinakis stuns in comeback win at Wimbledon
The Project spoke to Macy Gray.
by Talon Admin – Jul 4, 2024
Gaming creates optimal opportunity for brands to engage Gen Alpha
"Users are opting into our assets that we gamify, it's a bit of a no-brainer."
by Talon Admin – Jul 4, 2024
R/GA launches search intelligence offering
Marc Williamson: "The conventional use of SEO is evolving, prompting CMOs to prioritise authentic customer experiences."
by Talon Admin – Jul 4, 2024
TV Ratings 2 July 2024: Chef Guillaume Brahimi pushes MasterChef contestants to the limit
John complicated Tane’s proposal during Home & Away.
by Talon Admin – Jul 3, 2024
Scroll Media partners with Dailymotion Advertising
“Partnering with Dailymotion Advertising in Australia allows our clients access to video ad experiences powered by AI."
by Talon Admin – Jul 3, 2024
Two thirds of people watch digital video while commuting
The study found that 94% use a device when commuting and 88% use their commute time to watch, listen to, or read something.
by Talon Admin – Jul 3, 2024
'Social media is an invaluable tool for our industry': Kieran Simpson on adapting to audience preferences
"Social media also allows us to foster deeper connections... that go beyond traditional broadcasting."
by Talon Admin – Jul 3, 2024
Adtech firm Seedtag acquires JustEggs in bid to grow in APAC
The acquisition of JustEggs increases Seedtag's presence to a total of 17 markets.
by Talon Admin – Jul 3, 2024
TV Report 2 July 2024: Alex de Minaur beats James Duckworth during Wimbledon Day 2
The final days of Dream Home renovations start.
by Talon Admin – Jul 3, 2024
McDonald's marketing director Samantha McLeod exits the business
McLeod joined McDonald's in September 2023.
by Talon Admin – Jul 3, 2024
