Vihan Mathur

Thompson Spencer adds Sam Casey as head of performance
He joins from OMG, where he was group director of media implementation.
by Vihan Mathur – Feb 25, 2026

Spotify backs Aussie youth music push with $200,000 deal
The funding will support the newly launched 'National Plan for Young Australians and Music'.
by Vihan Mathur – Feb 25, 2026

QMS backs 95th Good Friday Appeal with ‘Give For The Kids’ campaign
It's the fourth consecutive year QMS has partnered with the initiative.
by Vihan Mathur – Feb 25, 2026

‘Unafraid to innovate’: Screen Australia pumps $5.6m into 44 documentaries
The line-up spans feature documentaries, major broadcast series and digital-first formats.
by Vihan Mathur – Feb 24, 2026

5D launches Nexus to turn market intelligence into foresight
Nexus is positioned as a 'living” intelligence unit that evolves alongside client needs.
by Vihan Mathur – Feb 24, 2026

Optus launches ‘Pride blooms from Yes’ for Mardi Gras 2026 via Apparent
Optus will support key festival moments from Fair Day through to the Parade, alongside LGBTQIA+ inclusion initiatives.
by Vihan Mathur – Feb 24, 2026

Tesla's car of the future becomes Drive's Car of the Year 2026
The award recognises the vehicle that 'moves the game forward the most for Australian new car buyers' and this year, it's the Tesla Model Y.
by Vihan Mathur – Feb 24, 2026

Perth Bears adds Atlas Building in landmark WA jersey partnership
Other partners are Cash Converters, Budget Direct, McDonald’s, Gage Roads, IBM and New Balance.
by Vihan Mathur – Feb 24, 2026

jnr. and Pizza Hut cooks with Hot Honey on pizza campaign return
The campaign marks its first major creative output for jnr. since securing the business.
by Vihan Mathur – Feb 24, 2026

Mark Coad lands at 24HRBP after Omnicom-IPG merger crossfire
He'll step into the roles of Partner and Senior Advisor.
by Vihan Mathur – Feb 24, 2026

M+C Saatchi taps Sophie Gallagher as Group Strategy Director
Gallagher's work has been recognised at Cannes Lions, Effies, Spikes, AWARD, AGDA and the MFA Awards.
by Vihan Mathur – Feb 24, 2026

'A major opportunity': Inside JB Hi-Fi’s retail media takeover
The deal, with Criteo, is being positioned as Australia’s first dedicated consumer electronics retail media network.
by Vihan Mathur – Feb 24, 2026
