Vihan Mathur

M+C Saatchi’s free training program registrations close tomorrow
M+C Saatchi’s seven-week Open House program is for aspiring creatives, with registrations closing on February 28.
by Vihan Mathur – Feb 27, 2026

'More than a mascot': The beloved Dulux dog turns 50
The Old English Sheepdog was first introduced to Australia in 1976, and is being celebrated with an update to an iconic product.
by Vihan Mathur – Feb 27, 2026

WPP embarks on major overhaul amid profit slide
Reported operating profit fell 71.2% to £382 million, compared to £1.33 billion in 2024.
by Vihan Mathur – Feb 27, 2026

Uber Australia and HELLO dominate 2025 AiMCO Awards
Content creator Adelle Petropoulos took home the inaugural People’s Choice award.
by Vihan Mathur – Feb 27, 2026

carsales introduces AI Voice Search to ease car buying anxiety
The feature aims to simplify the complex, jargon-heavy process through conversational search.
by Vihan Mathur – Feb 26, 2026

The rise of ‘human premium’: Why mid-tier creators dominate 2026?
Performance data across millions of posts is revealing a clear recalibration in how marketers assess creator tiers.
by Vihan Mathur – Feb 26, 2026

New Brisbane summit positions sport as Australia’s next growth engine
This initiative brings together corporate leaders, sporting organisations and decision-makers.
by Vihan Mathur – Feb 26, 2026

Raw C debuts ‘Unhard Health’ masterbrand campaign via Bastion
The campaign is staking out a simple promise: health that doesn’t need to be hard.
by Vihan Mathur – Feb 26, 2026

Involved Media celebrates five years of growth
More than 50 media partners attended the celebration.
by Vihan Mathur – Feb 26, 2026

Greg Segal joins TEG in senior sponsorship role
The ex-Live Nation partnerships boss will build TEG’s new premium experiences business.
by Vihan Mathur – Feb 26, 2026

CarsGuide’s new ‘Get Cars’ platform helps sort myths and truths
The proposition is simple: CarsGuide doesn’t just review cars — it understands them.
by Vihan Mathur – Feb 25, 2026

Prospa picks Bench Media as full-service ANZ media partner
The collaboration will see Bench Media lead planning, negotiation and management of Prospa’s media investment.
by Vihan Mathur – Feb 25, 2026
